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An Empirical Study on the Factors Affecting Consumer Behavior in the Fast-Food Industry Irshad Ahmad Reshi; Shabir Ahmad Dar; Shaikh Sobiya Ansar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.58

Abstract

Abstract This empirical study investigates the factors that affect consumer behavior in the fast-food industry. The research examines the role of various factors, including quality of food, price, convenience, location, and brand image, in determining the behavior of consumers when purchasing fast food. The study uses a quantitative research approach to gather data from a sample of 500 respondents using an online survey. The results suggest that quality of food and price are the most significant factors influencing consumer behavior in the fast-food industry. However, convenience, location, and brand image also play a significant role in determining consumer behavior.
ZAIN-UL-ABIDIN’S REGIN: A GOLDEN ERA OF PEACE, PROSPERITY AND PROGRESS IN KASHMIR Sarfaraz Ahmad Rather; Shabir Ahmad Dar; Muneer Ahmad Dar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 3 (2023): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i3.145

Abstract

Zain-ul-Abidin, also known as Bud Shah, was a notable king of Kashmir who ushered in a period of peace, prosperity, and benevolent rule for nearly half a century. He was a liberal ruler who established peace in his kingdom and promoted the welfare of his subjects. During his reign, Muslim rule firmly established its roots in Kashmir, and he became the harbinger of new thoughts and ideas. He encouraged the arts, literature, and music, and his court was a hub of culture and creativity. Zain-ul-Abidin was deeply committed to the development of Kashmir and took great interest in the developmental programs in all aspects of life. He undertook tours to different parts of the country to find out the condition of the people and how his officers were carrying out the administration. Zain-ul-Abidin's legacy is still remembered in Kashmir today, and he is revered as one of the greatest kings of the region. Hence an attempt has been made in this research article to trace the social, cultural and political development of the region during the period of Sultan Zain ul Abidin.
DISCOVERING THE BEAUTY AND FORTITUDE OF KASHMIRI CULTURE AND CUSTOMS Shabir Ahmad Dar; Irfan Ahmad Mir
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.225

Abstract

Abstract The cultural tapestry and customs of Kashmir form a diverse and intricate montage shaped over the course of centuries. Situated in the northernmost reaches of India, Kashmir's evolution has been molded by a multitude of cultures and faiths, resulting in a distinctive fusion of rituals and ways of life. The inhabitants of Kashmir are renowned for their gracious reception, intricate craftsmanship, delectable gastronomy, and melodic expressions of music and dance, all emblematic of their ancestral lineage. Notwithstanding its allure and opulence, Kashmir's cultural ethos has encountered adversities such as conflict, displacement, and environmental degradation. Despite these trials, the resilience of Kashmiri culture and its traditions has endured, forging ahead with vigor. Through an exploration of the distinctive customs and rituals of the Kashmiri populace, this exposition seeks to underscore the splendor and opulence inherent in their cultural legacy, emphasizing the imperative of safeguarding it for generations yet to come
SRINAGAR: A MULTIFACETED GEM OF TOURISM - FROM NATURAL WONDERS TO HEARTWARMING HOSPITALITY Shabir Ahmad Dar; Shahid Javid
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i11.264

Abstract

Tourism in the state has spurred the growth of the entire service industry, encompassing transportation, hospitality, camping, retail shops, horticulture, and small-scale sectors. However, this sector remains vulnerable to even minor fluctuations in the law and order situation. Srinagar, the summer capital of the Indian-administered union territory of Jammu and Kashmir, stands as an enchanting and prominent destination in the world of tourism. Nestled in the heart of the Kashmir Valley, this city's allure lies not only in its stunning natural beauty but also in its rich cultural heritage and warm hospitality, drawing travelers from across the globe. This descriptive exploration delves into the multifaceted role that Srinagar plays in tourism, taking readers on a journey through its picturesque landscapes, iconic houseboats on Dal Lake, Mughal Gardens, vibrant culture, diverse religious sites, and the exhilarating world of adventure tourism. Moreover, it unveils the heartwarming hospitality of the Kashmiri people, who extend genuine kindness and welcoming spirits to every visitor, creating not just a tourist destination but an unforgettable experience marked by both the city's natural wonders and the warmth of its inhabitants
KASHMIRI WOMEN AS THE AGENT OF CLIMAT CHANGE Shabir Ahmad Dar; Dr. J. Muthukumar; Irshad Ahmad Reshi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.673

Abstract

In recent years, the increasing awareness of environmental concerns and its effect on public consciousness has become one of the most noticeable trends on a global level. Environmental degradation is a major threat to the life of society in the current days. The global community's unfulfilled promise of a society in which every woman enjoys complete gender equality, as well as the eradication of all legal, social, and economic obstacles to women empowerment, persists. Education disadvantages result into a lack of access to skills and opportunities in many areas of growth and development. Gender inequality is a basic human right regardless of where you live. Women comprise the largest proportion of the impoverished are the most vulnerable and disadvantaged group. This community depends more on natural resources, but has less access to them. In fact, they often face a significant burden for procuring food, water, and fuel. These areas are mostly threatened by climate change. In Kashmir women is consider as agent beyond these disasters. Hence an attempt has been made to emphasis the aura of Kashmir Valley and women as agent of change.
THE MAIN PROTOCOL AND OTHER IDENTIFIED STRATEGIES TO ADDRESS CLIMATE CHANGE & ITS IMPACT ON HEALTH Faisal Abass Padder; Asif Bashir; Shabir Ahmad Dar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.735

Abstract

Climate change is a global crisis that has a direct impact on human health. Rising temperatures, extreme weather events, and changes in precipitation patterns are affecting the health of individuals, communities, and ecosystems worldwide. To address this challenge, a protocol and strategies have been identified that aim to mitigate the impact of climate change on health. The main protocol involves reducing greenhouse gas emissions through the adoption of cleaner and renewable energy sources, improving energy efficiency, and sustainable transport. Other strategies include enhancing public awareness, building climate-resilient communities, promoting sustainable agriculture, and improving health systems' preparedness for climate-related emergencies. Implementation of these measures can help reduce the risk of climate-related health problems such as heat stress, respiratory illnesses, and vector-borne diseases. The protocol and strategies identified provide a roadmap for governments, organizations, and individuals to take action against climate change and protect the health of the planet and its inhabitants.
A COMPARATIVE STUDY OF MARRIAGE CEREMONIES AMONG KASHMIRI PANDITS AND KASHMIRI MUSLIMS Shabir Ahmad Dar; Dr. J. Muthukumar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.907

Abstract

ABSTRACT Hindus and Muslims have coexisted harmoniously when Islam became the predominant religion in Kashmir since 13th century. The Sufi-Islamic way of life of Kashmiri Muslims and the Rishi tradition of Kashmiri Hindus coexisted and complemented one another, forming a separate ethnic group in which both have some common customs. In Kashmir, the customs surrounding marriage are intriguing. The major events that occur in marriage are the same. It is evident that there are numerous similarities between the rites of Kashmir's Muslims and Hindus, such as the special significance of salt and walnuts and the use of mehendi dye. Both faiths have the Laganchir, Phirsal, Gulmuith, the attire and titles of the Maharaz and Maharein, among other things, in addition to the use of Mehendidye. The goal of the current study is to investigate the historical backdrop of the marriage system used by Muslims and Kashmiri gurus. However, the article's main focus has been on how marriage customs have evolved over time.
Women's Access to Education and Its Impact on Their Empowerment: A Comprehensive Review Irshad Ahmad Reshi; Dr T. Sudha; Shabir Ahmad Dar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 2 (2022): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v1i2.760

Abstract

Abstract: Education has been identified as a crucial factor in women's empowerment, enabling them to participate fully in social, economic, and political spheres. However, women still face significant barriers to accessing education, particularly in developing countries. This paper provides a comprehensive review of the literature on women's access to education and its impact on their empowerment. It examines the various factors that affect women's access to education, including cultural norms, poverty, discrimination, and lack of resources. The paper also highlights the positive impacts of education on women's empowerment, such as improved health outcomes, increased economic opportunities, and greater political participation. Finally, the paper discusses the challenges that remain in ensuring women's access to education and the policies and programs that can help overcome these challenges.
THE UNFORGETTABLE WOMEN OF HISTORY IN INDIA: UNTOLD STORIES OF BRAVERY, RESILIENCE, AND EMPOWERMENT Shabir Ahmad Dar; Irshad Ahmad Reshi; Adil Rashid Malik
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 1 (2023): April (April-June)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i1.827

Abstract

Abstract "Unforgettable Women of History in India: Untold Stories of Bravery, Resilience, and Empowerment" is a book that showcases the remarkable stories of women who have made significant contributions to Indian history. Through a collection of narratives, it presents the struggles and achievements of women from diverse backgrounds who have defied societal norms and expectations to pursue their goals and fight for their rights and the rights of others. This paper provides an overview of the book, highlighting its key themes and contributions to our understanding of the role of women in Indian history. Women have played a significant role in shaping Indian history, yet their stories are often overlooked or overshadowed. This research paper explores the lives of some of the unforgettable women in Indian history, who have shown exceptional bravery, resilience, and empowerment. Through a comprehensive analysis of their lives and accomplishments, this paper aims to shed light on the contribution of these women to India's rich and diverse cultural heritage. The research paper also examines the societal and cultural contexts in which these women lived and operated, highlighting the challenges and barriers they faced and overcame.