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All Journal Jurnal Nasional Holistic Science
Tampubolon, Jimmy Saputra
Unknown Affiliation
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of the Press in Disseminating Ideas and Intellectual Thoughts During the National Movement Nababan, Dora Irene; Pangaribuan, Juli; Tampubolon, Jimmy Saputra
Holistic Science Vol. 4 No. 1 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i1.560

Abstract

The role of the press in disseminating ideas and thoughts plays an important role in forming public awareness, mobilizing national movements, and influencing social change. This article examines the development of the press during the national movement, its function in spreading thoughts and ideas, and its impact in mobilizing society in the struggle for independence. This research uses a historical research approach by collecting and analyzing various relevant sources such as books, journals and historical documents related to the role of the media in the Indonesian national movement. The results of this research provide insight into the important role of the press in disseminating ideas and intellectual ideas, as well as their impact on social changes that occurred during the national movement.
Blue Band Advertisements in Newspapers From 1900 Tampubolon, Jimmy Saputra; Pangaribuan, Juli; Deswita, Nadya
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.583

Abstract

This article explores the journey of a Jewish family business, starting from margarine sales in the Netherlands to the development of the iconic Blue Band brand in Indonesia. Beginning with Tomor margarine, specifically targeted at the Jewish community, the Van de Berg family eventually merged with other companies to form Unilever in 1930. Since its introduction in 1934, Blue Band has become an integral part of Indonesian society, accompanying the country's social, economic, and political development. This qualitative research aims to delve into the long history of Blue Band in Indonesia, analyze its innovative strategies in maintaining its market position, and understand its impact on consumption patterns and public perception of margarine. Through an in-depth literature review, this research is expected to provide comprehensive insights into how Blue Band has become one of the most trusted and beloved food brands in Indonesia.
Co-Authors Deswita, Nadya Nababan, Dora Irene Pangaribuan, Juli