Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Indonesian Journal of Islamic Economics and Business Journal of Artificial Intelligence and Digital Business Jurnal Informatika Ekonomi Bisnis Finance
Aqidah, Waqiatul
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Journal of Islamic Economics and Business

 1 
Analisis Strategi Promosi dan Minat Pembeli Properti di BIMURA RESIDENCE Rizkiya, Cholifatur; Yaqin, Ainol; Aqidah, Waqiatul
Indonesian Journal of Islamic Economics and Business Vol. 8 No. 1 (2023): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v8i1.1792

Abstract

The purpose of this research is to find out the promotional strategy carried out by Bimura Residence in increasing the interest of buyers. The location of this research was carried out at Bimura Residence which is located in Kampung Baru Hamlet, RT. 15/RW. 4, Binor Village, Paiton. The research method used is descriptive qualitative method to investigate processes and situations. The results of this study indicate that the application of this promotional mix can provide positive benefits to consumer interest in Bimura Residence. The promotional marketing strategy implemented can provide positive benefits to increasing consumer interest in Bimura Residence. That way the existence of the Bimura Residence is better known and cared for by the local community. In the purchasing process there are several supporting factors that influence consumer interest, namely the first is that the service provided is very good, good communication so as to provide comfort to consumers and also a strategic place. These factors can influence consumer interest in subsidized housing at Bimura Residence.
Co-Authors Ainol Yaqin, Ainol Farida Nengsih, Dewi Ambar Wati Nikmah, Mamlu’atun Rizkiya, Cholifatur Rukayyah Tri Wisudaningsih, Endah Wisudaningsih, Endah Tri