Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Informatika Ekonomi Bisnis
Lailiyah, Nita Ilmiyatul
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix Serenade, Vincensia; Ulfa, Mutia; Lailiyah, Nita Ilmiyatul; Mardiani, Novita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.612 KB) | DOI: 10.37034/infeb.v5i1.214

Abstract

This research focuses on applying the Cost of Goods Sold (HPP) to determine the selling price of UMKM Thrift Shoes Singapore by Lix in Padang City. Using production cost data for the sales price of men's and women's shoes in 2022. The owner still does not know how to calculate a good cost of goods sold, this is evidenced by the lack of knowledge of the MSME owner of Thrift Shoes Singapore by Lix regarding proper management of cost of goods sold. In addition, the MSME owner of Thrift Shoes Singapore by Lix uses the cost of goods sold as the selling price without increasing profit margins.
Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0 Lailiyah, Nita Ilmiyatul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.576

Abstract

The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using digital platforms, social media and other new technologies to reach their target audience. The role of KOL is also very important in the Social Era 5.0 marketing strategy. KOL has great influence on digital platforms and can influence consumer preferences. Through their endorsements, product reviews and recommendations, KOL can help companies expand market reach and build consumer trust. Companies need to forge strong partnerships with KOLs relevant to their industry to achieve optimal marketing results. The Social 5.0 era requires companies to adopt marketing strategies that suit current technological characteristics and trends. By leveraging the latest digital and technology platforms, and forging strong partnerships with KOL, companies can achieve marketing success in this Social 5.0 Era. The data collection methods used in this research include identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used both accredited local, national and international journals. The articles referred to in this study totaled 21 journal articles published from 2018-2022. Researchers collected the 20 articles from several journal search websites such as; google scholar, Crossref, and IEEE with the keywords Key Opinion Leader, Digital Marketing Strategy, and Social Era 5.0.
Co-Authors Mardiani, Novita Serenade, Vincensia ulfa, mutia