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The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera Yuza, Geby Fadilla; Syafrizal; Yeni, Yulia Hendri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.702

Abstract

Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs in West Sumatra. The population taken in this study are Culinary SMEs in West Sumatra. The sampling method used is non-probability side by using purposive sampling technique. The number of samples in the study was 165. Testing the hypothesis using analysis with two tailed. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 4 professional application program. The results of study are that entrepreneurial orientation has a positive effect on competitive advantage in culinary SMEs in West Sumatra. Entrepreneurial orientation has a positive effect on market orientation in culinary SMEs in West Sumatra. Market orientation towards culinary competitive advantage in West Sumatra. Market orientation mediates entrepreneurial orientation to competitive effects on culinary SMEs in West Sumatra.
Penguatan Pendidikan Karakter Remaja melalui Sinergi Manajemen Keluarga, Sekolah, dan Lingkungan Junaidi, Junaidi; Apriliiaty, Fitriana; Yuza, Geby Fadilla; Arisandi, Diki
Journal of Community Sustainability Vol. 2 No. 4 (2025): Desember 2025
Publisher : EL-EMIR INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jocs.v2i4.462

Abstract

Character education for adolescents requires collaboration between family, school, and the surrounding community. However, many community service programs still emphasize partial interventions and rarely integrate family management, school management, and environmental culture in a structured manner. This community service program aimed to strengthen adolescent character education through the synergy of family management, school management, and environmental culture. The activity involved 35 participants consisting of parents and community representatives. Evaluation was conducted using a pretest–posttest approach to measure changes in participants’ understanding, including aspects of communication patterns, role modeling, environmental influence, shared responsibility, and self-efficacy in guiding adolescents. The results showed an increase in the average score from 70.5 in the pretest to 85.5 in the posttest, representing a 21.3% improvement. The findings indicate that strengthening synergy among family, school, and community environments can enhance participants’ awareness and understanding of collaborative responsibility in shaping adolescent character. This program contributes practically by offering an integrative model of character education reinforcement at the community level.