Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis
Setiawati, Novianti Amalia
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Peran dan Dampak Social Enterprise di Kota Tasikmalaya Rachmani, Nizza Nadya; Nurfitriya, Mira; Agisny, A; Hani, Salmia; Setiawati, Novianti Amalia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.753

Abstract

This research proposed a framework to identify the impact of social enterprise on local communities in Tasikmalaya. Research on the impact of social enterprise on society in dealing with poverty problems, has been carried out in different locations, but no one has researched the impact of social enterprise in the Tasikmalaya area. Therefore, it is necessary to research the impact of the existence of a social enterprise on the surrounding community and in dealing with social problems that occur in the area around the existence of the social enterprise. This research used qualitative methods by collecting data through observation and in-depth interviews with social enterprise actors and the surrounding community. The results of the research showed that there are four roles of social enterprise that can be identified in Tasikmalaya, and five impacts of social enterprise on the recipient communities are found. In general, social enterprises have a positive impact on society in economic, social and environmental aspects.
The Influence of Marketing Mix on Purchase Decision in the Kiyoptiykey Entrusted Service Setiawati, Novianti Amalia; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 9 (2025): #1
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1230

Abstract

Amidst the growing interest of Indonesians in Korean culture, especially K-Pop, the demand for K-Pop merchandise has increased. However, direct purchases from official platforms based overseas are often hampered by high shipping costs and taxes, causing many consumers to turn to entrusted service. Kiyoptiykey is one such proxy service for purchasing K-Pop merchandise. Despite high market interest, Kiyoptiykey has experienced a decline in sales because the majority of transactions come from repeat customers, while the number of new customers has not increased significantly. Therefore, this study was conducted to analyze the effect of the marketing mix on purchasing decisions for Kiyoptiykey's entrusted service using descriptive quantitative methods on 118 respondents who were consumers who had used the service or purchased merchandise from Kiyoptiykey at least once. Data analysis was performed through validity and reliability tests, classical assumption tests, and hypothesis testing using simple linear regression with the help of SPSS. The results of this study indicate that all dimensions of the marketing mix have a positive effect on purchasing decisions and influence 80% of them. These findings identify that the more effective the marketing mix strategy, the stronger the consumer's purchasing decision for Kiyoptiykey's entrusted service.
Co-Authors Agisny, A Hani, Salmia Nandang Nandang Nurfitriya, Mira Rachmani, Nizza Nadya