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All Journal International Journal of Management Research and Economics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting International Journal of Economics and Management Research
Rosmiza Bidin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Targeting Global Markets: Malaysia and Singapore, Kayavit's Effective MSME Strategy to Go International Yuliati Yuliati; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics, Management and Accounting Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i2.37

Abstract

Berkembangnya usaha kripik buah yang mampu memenuhi permintaan dipasar domestik, Kayavit berusaha untuk bisa mengekspor hasil produksinya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi yang digunakan oleh Kayavit untuk menembus pasar global?dan tantangan yang dihadapi dalam penerapan strategi efektif UMKM Kayavit untuk Go International? Metode penelitian ini adalah kualitatif, dengan studi kasus sebagai pendekatan, tehnik wawancara yang digunakan melibatkan informan utama pemilik usaha dan informan pendukung adalah pekerja UMKM Kayavit KotaMalang. Teknik pengumpulan data dengan menggunakan wawancara, observasi, dan dokumentasi. Hasil yang diperoleh dari penelitian ini adalah UMKM Kayavit sudah berhasil menembus pasar luar negeri yaitu Singapura dan Malaysia. Kendala yang dihadapi Kayavit dalam menembus pasar internasional adalah belum terpenuhinya semua permintaan global karena kapasitas produksi yang tidak cukup besar. Birokrasi terkait produk ekspor yang rumit dan pesaing luar negeri yang menjual produk sejenis dengan harga yang lebih murah.Kontribusi penelitian untuk membantu petani sayur dan buah dalam meningkatkan ekonomi keluarga, UMKM Kayavit mengembangkan keripik sayur dan buah yang berkualitas dengan membeli bahan baku dari petani lokal.
Innovative and Creative Strategies for the Pempek Business in Penetrating the International Market Tri Sinarti; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.43

Abstract

The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in this research, by describing them in as much detail as possible based on these facts. Through this research, the author succeeded in finding that the creative and innovative strategies implemented by Pempek Syamil cover all dimensions of innovation and creativity, namely product, process and marketing. The hope is that through this research, Pempek Syamil Palembang can continue to expand its presence in the international market. In conclusion, innovative and creative strategies are not just a necessity, not just a trend, but an urgent need for modern business and are a necessity and also the main key to winning business competition and sustainability in the international market. By prioritizing innovation and creativity in every aspect of business, entrepreneurs can create significant added value, build competitive advantages, and achieve long-term success in this competitive entrepreneurial world.
MSME Marketing Mix Strategies For The International Market : Study Of Bawang Kita MSMEs In Nganjuk Supriono Supriono; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1779

Abstract

MSMEs are businesses owned by the community, both individuals and entities, that meet the criteria for being a business. Indonesia's success in increasing the scale of the national economy cannot be separated from the role of MSME behavior. MSMEs in Nganjuk Regency have their own attraction which is supported by natural potential, namely the large number of shallot commodities. As time goes by, many people in Nganjuk Regency make a living from processing shallots, so there are many similar products from MSMEs. “Bawang Kita” MSMEs face several obstacles, namely seasonal market demand which is always changing and threats from similar MSMEs which create a competitive market situation both in the national and international markets. Along with fluctuating sales and increasingly fierce competition, “Bawang Kita” MSMEs need to pay attention to marketing mix strategies that are in line with the desires of domestic and foreign consumers. This can also help companies achieve superiority over the competition. This research discusses the effectiveness of implementing international marketing mix strategies in “Bawang Kita” MSMEs which is supported by SWOT analysis. This research uses descriptive research with a qualitative approach by collecting data through in-depth interviews with MSME Owner, Resellers, and Consumers. Results of this research that the implementation of the international marketing mix strategy in “Bawang Kita” MSMEs is effective in terms of every aspect of the marketing mix which is supported by data on sales, production and distribution as well as the ability to purchase new machines. However, in the SWOT analysis carried out by researchers, there are still weaknesses in the implementation of the marketing mix carried out by MSME “Bawang Kita”. Thus, the implementation of the marketing mix strategy in “Bawang Kita” MSMEs must be further improved
Challenges Of Implementing Occupational Safety And Health Procedures For Kayavit MSMEs Workers Upgrading To Class In Malang City, East Java, Indonesia Elfia Nora; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1794

Abstract

Micro, Small and Medium Enterprises (MSMEs) need to implement occupational safety and health procedures to upgrade or go international, so that the products produced are created by workers who work below the standards of occupational safety and health that have been guaranteed by the place where they work. The purpose of this study is to find out 1) How to implement occupational safety and health procedures, especially for MSMEs workers in Kayavit Malang City, 2) Challenges faced in the implementation of occupational safety and health procedures for MSME workers in Kayavit Malang City. This type of research is a qualitative case study, with informants of MSME workers Kayavit Malang City, and business owners Data collection techniques using interviews, observation, and documentation. The results obtained from this study are, MSMEs have implemented procedures and rules for the use of work safety in the form of the use of gloves so as not to be exposed to heat production equipment and hats and workers are asked to use t-shirts when working to absorb work and be more comfortable, lighting and air circulation in the production workspace are in accordance with procedures and evaluations are carried out. The challenge faced by MSMEs in implementing occupational safety and health procedures is still the lack of workers' awareness about the importance of using personal protective equipment and implementing worker safety and health procedures to prevent accidents or risks at work.
MSME Internationalization Strategy Towards Global Business Competition Case Study on CV. Dua Putri Sholehah “HUNAY” Probolinggo Joni Hendra; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics and Management Research Vol. 3 No. 1 (2024): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i1.198

Abstract

In the Indonesian economy, Micro, Small and Medium Enterprises are the business group that has the largest number and has proven to be resistant to various shocks from the economic crisis. MSMEs are encouraged to be able to expand to the global market, not just on a national scale. Strategy is very important to determine the company's success in achieving its long-term goals. By choosing the right strategy for a particular company position, a company will have a competitive advantage. The aim of this research is to find out what is the most appropriate strategy for CV. Dua Putri Sholehah "Hunay" Probolinggo as MSMEs in facing global business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and also literature studies. The results of this research indicate that the strategy that must be carried out by CV. Dua Ptri Sholehah "Hunay" is in quadrant I, namely the quadrant that supports an aggressive growth strategy which shows that this company has the strength to take advantage of existing opportunities, especially in export development. Currently the organization is in a strong condition so it is possible to continue to expand by opening branches to the countries it will target, increasing growth and achieving maximum progress.
Co-Authors Elfia Nora, Elfia Joni Hendra Sinarti, Tri Sudarmiatin Supriono Supriono Yuliati Yuliati