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All Journal Review of Management, Accounting, and Business Studies
Fadel, Hossam
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Economics, Econometrics & Finance

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Examining the social issues and challenges encountered by Bangladeshi foreign labors Jumbulingam, Kharmeyni; Fadel, Hossam; Talukder, H. M. Naseef Akbar; Sumarningsih, Ni Made
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5283

Abstract

This study focused on how the earnings of Bangladeshi foreign labor impacted the economic development of Bangladesh. The purpose of this research was to raise awareness of the problems faced by Bangladeshi laborers on short-term work visas in various foreign countries and to explore how society can address this significant social issue to eradicate the problems among the deprived poor people of the society. In this study, the researcher used a mixed approach of quantitative and qualitative methods. The main problem was the social challenges faced by Bangladeshi labor workers. This issue was important to address because it was necessary to advocate for the rights of the deprived people of Bangladesh. This study focused on the issues faced by Bangladeshi workers in foreign nations, such as Gulf countries and emerging Asian countries like Malaysia. Bangladeshi policymakers, economists, lawyers, and human rights activists found this study useful for their professions. This research employed a mixed method of qualitative and quantitative research.
Examining the importance of digital marketing strategies in brand creation for SMEs in Malaysia Jumbulingam, Kharmeyni; Fadel, Hossam; Al-Daqqaq, Diaa M. A.; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5285

Abstract

This research aimed to investigate the relationship between brand creation and various types of marketing strategies in SMEs across Malaysia, with a focus on the role of digital platforms in shaping consumer engagement and perceptions. The research was conducted using a correlational quantitative approach in Malaysia. Through the probability sampling method, 51 SME employees were selected. Research data were collected through surveys and analyzed using SPSS software. The findings showed that utilizing various digital marketing strategies was essential for SME brand creation. Social media, content creation, community engagement, influencer collaboration, SEO, and email marketing proved significant in increasing brand visibility and loyalty among Malaysian consumers. The study highlighted that content marketing enabled SMEs to convey their values and unique selling propositions. Additionally, implementing an SEO strategy significantly increased an SME's visibility in search engine results, boosted website traffic, and built customer credibility. Influencer marketing was also effective for Malaysian SMEs in facilitating audience reach and increasing brand awareness through personalized consumer relationships. Moreover, email marketing played an important role in brand creation by enhancing customer relationships and engagement. This study provided empirical insights into how Malaysian SMEs leveraged digital marketing channels to strengthen their brands, emphasizing the need to adapt strategies to changing consumer preferences and technological advances in the digital landscape.
The impact of e-commerce on small and medium-sized enterprises (SMEs) in Malaysia Song, Ding; Jumbulingam, Kharmeyni; Fadel, Hossam; Sumarningsih, Ni Made
Review of Management, Accounting, and Business Studies Vol. 3 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v3i2.4820

Abstract

This research set out to determine how e-commerce affects Malaysian SMEs and what reasons prevent more SMEs from adopting this business model. The conceptual framework and research hypotheses were developed after an extensive literature review. Two hundred and fifty Malaysian SME owners and managers were surveyed using a questionnaire, and the collected data was analyzed using descriptive and inferential statistics. The main results showed that the adoption of e-commerce among Malaysian SMEs is highly influenced by personal, technological, organizational, and environmental variables. Researchers concluded that personal characteristics were the most influential, followed by those related to the workplace and the surrounding environment. Together, these characteristics accounted for 56.5% of the variance in e-commerce adoption among Malaysian SMEs. Important implications for policymakers, researchers, and practitioners in Malaysia who want to encourage e-commerce acceptance and growth among SMEs were drawn from the results, which add to the current literature on e-commerce adoption in SMEs. The report concluded with suggestions for targeted interventions and support programs to increase the competitiveness and growth of small and medium-sized enterprises (SMEs) in Malaysia through e-commerce. The study's findings helped advance Malaysia's economy as a whole and ensure the digital sector continues to thrive.
Assessing the impact of flexible work arrangements on employee job satisfaction in Malaysia Shuo, Liu; Jumbulingam, Kharmeyni; Fadel, Hossam; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 3 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v3i2.4844

Abstract

This study highlighted the implications of a flexible work structure in improving job satisfaction in the country of Malaysia. Demographic analysis, validity, normality, reliability, and multiple regressions were performed to understand the connection between the research variables such as the flexibility of work arrangements, increment and appraisal, organizational environment, work pressures, and job satisfaction. Four hypothetical statements were formed based on the independent and dependent variables of the study. H1 and H2 were not supported; on the other hand, H3 and H4 were supported, as the significant value was more than 0.05. A total of 103 participants or 68.7% of respondents were female, while 31.3% were male. Cronbach’s Alpha value was taken into consideration in terms of conducting the reliability test, and it was analysed that the variables were reliable. Biased attitudes and news were found while generating the findings, created due to the poor performance of the responses. The research found that Malaysian participants did not believe in the factors that job satisfaction is increased due to appraisals, and the flexibility of work arrangements is not that important as the variables are not supported. The research generated the finding that a positive work culture and work environment enhance the efficiency of the workers by increasing job satisfaction among them. The employees considered that work pressure needed to be possessed by the employees to get job satisfaction.
Co-Authors Al-Daqqaq, Diaa M. A. Jumbulingam, Kharmeyni Mimaki, Caren Angellina Shuo, Liu Song, Ding Sumarningsih, Ni Made Talukder, H. M. Naseef Akbar