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All Journal Jurnal EMT KITA Jurnal Ekonomi Bisnis dan Kewirausahaan
Hidayah, Mila Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Tinjauan Literatur: Peran Brand Image dalam Membangun Loyalitas Pelanggan dan Pengaruhnya dalam Sektor Ritel Kusumastuti, Anggit Dyah; Hidayah, Mila Nur; Kurniawan, Dony Ragata
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.4005

Abstract

Brand image plays a very important role in building customer loyalty, especially in the highly competitive retail sector, and is included in the difficult business category. Brand image itself provides a positive perspective by increasing trust and also building emotions. Both between consumers who can later encourage consumer loyalty that is built automatically. The method used in this study is to look at literature by utilizing various academic journals and also official literature. For example, theses, or theses, published journals, and also academic articles obtained from Google Scholar, Siinta, and also Scopus. The results of the study indicate that there are various elements and factors that can influence brand image, which is not only a company identity but also a differentiating factor in market competition. In addition, elements that have product quality, brand reputation, and also consistent marketing strategies have become the main factors in strengthening consumer views related to image and also brands. In addition, customers feel that a brand can provide added value. So that a satisfying experience tends to be able to attract customer loyalty and also decide to use products that come from trusted places, for example, the retail in question.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Co-Authors Kurniawan, Dony Ragata Kusumastuti, Anggit Dyah Rusnandari Retno Cahyani