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Kusumastuti, Anggit Dyah
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Peran Ibu-Ibu di Lingkungan FKA Dalam Mengelola Keuangan Demi Terwujudnya Generasi Sadar Investasi Dalam Keluarga Kusumastuti, Anggit Dyah
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 4 (2024): Juli 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i4.9777

Abstract

The importance of investment must be realized by the milennial generation, who incidentally are the young generation who are still productive. By investing, the millennial generation is one step ahead in preparing for their financial stability in the future. Adequate management skills and knowledge of financial literacy have a very important role at a young age. Financial knowledge in the early stages of a career has a very large impact on financial condition and has an impact in the long term. Fostering good financial management in the household through investment activities will produce familiy that are productive and intelligent in financial management according to the priority scale and avoid the lack of knowledge of financial management which has an impact on the difficulty of managing finance.
Kajian Citra Merek Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan : Literature Review Fa`it, Ardhan Dwi; Rahayuningtyas, Marisma Catur; Kusumastuti, Anggit Dyah
Excellent Vol 11, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i1.1748

Abstract

Citra merek dan kualitas pelayanan adalah hal terpenting dalm membentuk loyalitas pelanggan. Penulisan ini bertujuan untuk mengetahui pengaruh yang diberikan dari citra merek dan kualitas pelayanan terhadap loyalitas pelanggan pada Aerostreet. Citra merek membuat konsumen dapat membedakan antara suatu produk dengan lainnya dan dapat memutuskan melakukan pembelian atau tidak. Sedangkan kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan. Loyalitas pelanggan merupakan suatu hal penting bagi perusahaan untuk mendukung keberlangsungan perusahaan. Pelanggan yang loyal akan melakukan repeat order. Metode dalam penulisan artikel ini yaitu literature riview. Pencarian literature menggunakan database google schoolar. Pada tahap awal pencarian artikel jurnal diperoleh lebih dari 10 artikel dari tahun 2014 sampai 2024 dengan kata kunci “citra merek, kualitas pelayanan, loyalitas pelanggan, literature riview”. Dari jumlah diatas telah dipilih 10 artikel yang telah dituliskan pada tabel 1 untuk dijadikan acuan pada penulisan artikel ini. Tahap selanjutnya adalah mengevaluasi artikel yang dipilih, dengan cara membandingkan isi dari artikel-artikel tersebut. Langkah terakhir yaitu membuat kesimpulan berdasarkan tahap-tahap sebelumnya. Hasil dari penelitian ini menunjukan bahwa citra merek dan kualitas pelayanan berpengaruh secara signifikan dan positif terhadap loyalitas pelanggan.
Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
ANALYZE THE FACTORS THAT AFFECT CUSTOMER LOYALTY TO THE QUALITY OF THE WAITER AT ROSALIA INDAH TRANSPORT COMPANY Yusup, Fajar Muhammad; Anastasya, Revika; Kusumastuti, Anggit Dyah
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11607

Abstract

Tight competition between companies in inter-city inter-provincial bus services requires improvements in quality service to retain customers. This literature review aims to analyze the factors that influence customer loyalty towards service quality at the Rosalia Indah Transportation Company. This study examines various relevant literature to identify and understand the influence of factors such as security and safety, convenience, timeliness, customer service, and ease of ordering on customer loyalty. The results of this literature review show that all of these factors significantly influence customer loyalty, with security and safety and comfort being very influential in building customer trust and satisfaction. This study suggests that to increase customer loyalty, companies should focus on continuous improvement in these aspects of service. The findings from this literature review provide guidance for Rosalia Indah's management in strategic efforts to improve service quality and maintain customer loyalty in the transportation industry.
Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online : Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Cahyani, Rusnandari Retno; Haris, Firdhaus Hari Saputro Al
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.618

Abstract

The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
Peran Ibu-Ibu di Lingkungan FKA Dalam Mengelola Keuangan Demi Terwujudnya Generasi Sadar Investasi Dalam Keluarga Kusumastuti, Anggit Dyah
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 4 (2024): Juli 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i4.9777

Abstract

The importance of investment must be realized by the milennial generation, who incidentally are the young generation who are still productive. By investing, the millennial generation is one step ahead in preparing for their financial stability in the future. Adequate management skills and knowledge of financial literacy have a very important role at a young age. Financial knowledge in the early stages of a career has a very large impact on financial condition and has an impact in the long term. Fostering good financial management in the household through investment activities will produce familiy that are productive and intelligent in financial management according to the priority scale and avoid the lack of knowledge of financial management which has an impact on the difficulty of managing finance.
Edukasi Metode Penetapan Harga Jual Pada Hasil Produk Kreatif Sebagai Latihan Berwirausaha Kusumastuti, Anggit Dyah; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno; Amaraningtyas, Adila Eva; Anggraeni Putri, Adhelya Jeanie
Jurnal Abdimas Mandiri Vol. 8 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v8i3.4714

Abstract

Kegiatan pengabdian ini bertujuan untuk mengedukasi metode penetapan harga jual hasil produk kreatif dan memberikan pelatihan cara perhitungan penentuan harga jual. Pertimbangan keputusan harga jual seringkali belum tepat karena pelaku usaha menentukan harga jual tidak berdasarkan perhitungan dan prinsip akuntansi yang benar, melainkan hanya berdasarkan perkiraan. Penentuan taksiran harga jual yang tidak tepat dapat berdampak pada kontinuitas usaha sehingga menimbulkan kerugian. Kegiatan pengabdian dirancang untuk mengedukasi penetapan harga jual produk kreatif strap/gantungan hp yang dihasilkan berdasarkan perhitungan alokasi bahan baku dan biaya overhead lain yang dikeluarkan. Metode pengabdian adalah sosialisasi latihan berwirausaha kepada siswa SMK, presentasi materi metode harga jual, dan demonstrasi dan pendampingan pembuatan produk kreatif serta evaluasi melalui pretest dan posttest. Sebanyak 19 siswa terlibat aktif dalam kegiatan ini. Hasil kegiatan adalah peningkatan pemahaman siswa terkait penetapan metode harga jual pada produk. Antusiasme dan partisipatif siswa selama kegiatan berlangsung melalui keterlibatan dalam menghitung taksiran harga jual berdasarkan perhitungan pengeluaran bahan baku dan perhitungan biaya variabel lain. Peningkatan pemahaman yaitu 60% siswa mampu memahami penetapan harga jual produk secara tepat berdasarkan perhitungan metode harga jual bukan melalui taksiran. Luaran dari kegiatan ini adalah peningkatan pemahaman penetapan harga jual mampu dihitung secara tepat untuk menghasilkan profitabilitas dan menjamin keberlangsungan usaha.
Penyuluhan Pemanfaatan Kombinasi Teh Daun Kersen dan Daun Sirsak Kaya Antioksidan sebagai Upaya Pencegahan Dampak Paparan Pestisida pada Petani Harningsih, Tri; Purwati, Purwati; Adi, Omry Tri Asmara; Cahyo, Ferdiawan Diki; Kusumastuti, Anggit Dyah
Jurnal Peduli Masyarakat Vol 7 No 2 (2025): Jurnal Peduli Masyarakat: Maret 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i2.5476

Abstract

Paparan pestisida pada petani sering kali menyebabkan gangguan kesehatan kronis. Paparan pestisida yang tinggi pada petani dapat memicu berbagai gangguan kesehatan akibat stres oksidatif. Kegiatan pengabdian ini bertujuan memberikan penyuluhan kepada petani di Desa Tlingsing, Cawas, Klaten tentang manfaat kombinasi teh daun kersen (Muntingia calabura) dan daun sirsak (Annona muricata) sebagai minuman kaya antioksidan untuk mencegah dampak negatif pestisida. Paparan pestisida merupakan risiko utama bagi petani yang dapat menyebabkan stres oksidatif dalam tubuh. Kebutuhan akan solusi alami dan mudah diakses untuk mencegah dampak buruk paparan pestisida. Metode yang digunakan meliputi penyuluhan, demonstrasi pembuatan teh, serta pengukuran tingkat pemahaman peserta. Peningkatan pemahaman terhadap 30 petani mengalami peningkatan. Metode evaluasi terhadap pre-test dan post-test untuk mengukur pemahaman peserta sebelum dan sesudah penyuluhan. Observasi langsung selama demonstrasi untuk menilai keterlibatan peserta. Kuesioner kepuasan peserta terhadap materi, fasilitator, dan relevansi kegiatan. Analisis dengan uji t berpasangan menghasilkan nilai p = 0,000 < 0,05 maka terdapat perbedaan yang signifikan antara mean pre-test dan mean post-test sebelum dengan sesudah pemberian penyuluhan. Penyuluhan ini berhasil memberikan alternatif preventif pentingnya antioksidan dalam mencegah penyakit serta dapat diterapkan secara praktis dan ekonomis pada masyarakat khususnya petani.
Tinjauan Literatur: Peran Brand Image dalam Membangun Loyalitas Pelanggan dan Pengaruhnya dalam Sektor Ritel Kusumastuti, Anggit Dyah; Hidayah, Mila Nur; Kurniawan, Dony Ragata
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.4005

Abstract

Brand image plays a very important role in building customer loyalty, especially in the highly competitive retail sector, and is included in the difficult business category. Brand image itself provides a positive perspective by increasing trust and also building emotions. Both between consumers who can later encourage consumer loyalty that is built automatically. The method used in this study is to look at literature by utilizing various academic journals and also official literature. For example, theses, or theses, published journals, and also academic articles obtained from Google Scholar, Siinta, and also Scopus. The results of the study indicate that there are various elements and factors that can influence brand image, which is not only a company identity but also a differentiating factor in market competition. In addition, elements that have product quality, brand reputation, and also consistent marketing strategies have become the main factors in strengthening consumer views related to image and also brands. In addition, customers feel that a brand can provide added value. So that a satisfying experience tends to be able to attract customer loyalty and also decide to use products that come from trusted places, for example, the retail in question.
Peran Heritage Branding dan Heritage Marketing Coklat Monggo Yogyakarta Dalam Mempengaruhi Keputusan Pembelian Kusumastuti, Anggit Dyah; Putri, Adhelya Jeanie Anggraeni; Kurniawan, Dinda
Journal of Education Transportation and Business Vol 2, No 1 (2025): Juni 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i1.6166

Abstract

Chocolate Monggo telah menempatkan dirinya sebagai produsen cokelat premium yang menggabungkan tradisi kuliner Indonesia dengan standar pembuatan cokelat internasional. Tujuan penelitian ini adalah untuk mengetahui peran heritage branding dan heritage marketing dalam keputusan pembelian konsumen Chocolate Monggo. Penelitian ini merupakan penelitian tindakan kelas dengan pendekatan kualitatif. Populasi dalam penelitian ini adalah 45 mahasiswa Program Studi Administrasi Bisnis Universitas Sahid Surakarta yang melakukan kunjungan studi ekskursi pada perusahaan Chocolate Monggo Yogyakarta. Sampel dalam penelitian ini menggunakan teknik total sampling. Analisis data diperoleh dari pengumpulan data observasi dan dokumentasi yang diolah dan disajikan dalam bentuk kalimat sebagai hasil evaluasi mahasiswa selama melakukan studi ekskursi. Hasil penelitian menyatakan bahwa heritage branding dan heritage marketing memiliki peran penting dalam pemasaran Chocolate Monggo untuk menciptakan hubungan emosional dalam menentukan keputusan pembelian konsumen.
Co-Authors Amalina, Syahida Ulya Amaraningtyas, Adila Eva Anastasya, Revika Anggraeni Putri, Adhelya Jeanie Armila, Alvanisa Putri Astuti, Ariyani Dwi Cahyo, Ferdiawan Diki Destina Paningrum, Destina Desy Triastuti Fa`it, Ardhan Dwi Firdhaus Hari Saputro Al Haris Firman Pratama, Pramuditya Rizki Hidayah, Mila Nur Indianto, Dava Bagas Indriyani, Risma Kurniawan, Dinda Kurniawan, Dony Ragata Mutiasari, Annisa Indah Omry Tri Asmara Adi Purwati Purwati Putri, Adhelya Jeanie Anggraeni Putri, Balqis Fadhillah Ismail Rahayuningtyas, Marisma Catur Rusnandari Retno Cahyani Sari, Dela Puspita Satrio, Daffa Syaharany, Lailla Tri Harningsih, Tri Winanda, Yosiana Cahya Yusup, Fajar Muhammad