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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Strategi Bisnis Teknologi
Rozmiza Bidin
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Metal and Machine MSMES Penetrate The International Market: Case Study On MSMES. Andi Welder, West Nusa Tenggara Muhammad Zainuddin; Sudarmiatin Sudarmiatin; Rozmiza Bidin
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i2.88

Abstract

Objective: This study aims to reveal the strategies used by Metal and Machinery MSMEs in West Nusa Tenggara in competing and expanding their products to foreign markets or international markets. Design/methodology/study approach: The method used in this study is research with a case study method with interviews at MSMEs Andi Welder who process metals and produce coffee processing equipment. Conclusion: MSMEs Andi Welder uses Canva's analysis strategy in innovating its products which aims to see the market response of what products are most sought after by consumers then the products are refined so that they can be accepted by the international market. Limitations/implications of research – This research can not only limit the product innovation strategies that are acceptable to consumers, then for future research can expand on other strategies such as brand strategy and product quality. Originality/value: This research is a case study research that raises the strategy of metal and machinery MSMEs to enter the international market
Internationalization MSMEs Export Challenge: Case Study on Kopi Dampit East Java, Indonesia Risca Kurnia Sari; Sudarmiatin; Rozmiza Bidin; Satria Putra Utama
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9216

Abstract

The objectives of this study are to explore the experiences of MSMEs towards internationalization, Identify the main barriers of MSMEs in entering international markets, and What are the barriers that cannot be overcome by MSMEs, forcing MSMEs to choose to de-internationalize international markets? Case study research was conducted in this study, This research carried out in February 2024. The method used is a qualitative method with descriptive analytical, verification and explanatory approaches. The results of the research conducted can be concluded that to make efforts to internationalize small businesses need to pay attention to the challenges and factors that become obstacles in its implementation. The study contributes significantly knowing what aspects cause failure in the internationalization of MSMEs because this can be improved so that it can be maximized in the future and can contribute to encouraging MSMEs to go to the next level.
Co-Authors Muhammad Zainuddin Sari, Risca Kurnia Satria Putra Utama Sudarmiatin