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All Journal Media Riset Bisnis Ekonomi Sains dan Terapan
Saputra, Rega
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Computer Science & IT Economics, Econometrics & Finance Education Other

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DIGITALISASI DI KALANGAN GENERASI Z UNTUK PERKEMBANGAN EKONOMI BERBASIS SYARIAH Romadi, Arsalan Bintang; Musyaffa, Muhammad Za’im; Saputra, Rega; Fauzi, Mustofa Mahfudz
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 4 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i4.215

Abstract

This study aims to analyze the potential of Generation Z as key actors in driving the growth of the Islamic economy through digitalization while enhancing their literacy regarding Islamic economic concepts and products. Using a literature review method and analytical opinions, this study explores the relationship between technological advancements and the role of Generation Z in expanding the reach of the Islamic economy. The findings reveal that Generation Z possesses unique characteristics, such as high proficiency in utilizing digital technology and a preference for products based on social and ethical values, which align with the principles of the Islamic economy. However, their literacy in this sector remains relatively low, necessitating creative and technology-based educational approaches. Additional challenges include limited access to user-friendly Sharia-compliant digital platforms and a lack of educational content tailored to their communication style. This study recommends synergy among governments, educational institutions, industry players, and digital communities to develop platforms and educational strategies that align with the needs of Generation Z. Proper implementation of Islamic economic digitalization could serve as a strategic solution for creating an inclusive, sustainable, and relevant economic system in the digital era.Keywords: Generation Z, Islamic economy, digitalization, Islamic economic literacy, digital technology, educational innovation.
EKSPLORASI PERSEPSI NASABAH TERHADAP FAKTOR-FAKTOR PEMBENTUK MINAT PEMBIAYAAN BANK SYARIAH: ANALISIS STATISTIK DESKRIPTIF Saputra, Rega; Jaharuddin, Jaharuddin
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 2 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i2.793

Abstract

This study aims to systematically describe the perceptions of Islamic bank customers in Indonesia regarding the factors that influence their interest in using Islamic bank financing, which include trust, promotion, service quality, and Islamic religiosity, using a descriptive statistical approach. An exploratory descriptive approach was used in this study. The research sample consisted of 538 Islamic bank customers in Indonesia who were selected using purposive sampling. Data were collected through a structured questionnaire with a 5-point Likert scale that had been tested for validity and reliability. Data analysis was performed using descriptive statistics to describe the characteristics of the respondents and their perceptions of the research variables through minimum, maximum, mean, and standard deviation values. The research findings show that trust, promotion, service quality, and Islamic religiosity are in the high category with relatively homogeneous perceptions among respondents, thus playing a significant role in encouraging customer interest in Islamic bank financing. The low standard deviation value also indicates that the influence of these four variables is positive and relatively stable among respondents. This study contributes theoretically to the study of Islamic banking in Indonesia and has practical implications as a guide for Islamic banks, particularly BSI, in increasing the interest of young customers aged 20–25 years, the majority of whom are students, in Islamic financing.Keywords : Sharia bank, interest, financing, strategy
Co-Authors Fauzi, Mustofa Mahfudz Jaharuddin, Jaharuddin Musyaffa, Muhammad Za’im Romadi, Arsalan Bintang