Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Media Riset Bisnis Ekonomi Sains dan Terapan
Fauzi, Mustofa Mahfudz
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITALISASI DI KALANGAN GENERASI Z UNTUK PERKEMBANGAN EKONOMI BERBASIS SYARIAH Romadi, Arsalan Bintang; Musyaffa, Muhammad Za’im; Saputra, Rega; Fauzi, Mustofa Mahfudz
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 4 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i4.215

Abstract

This study aims to analyze the potential of Generation Z as key actors in driving the growth of the Islamic economy through digitalization while enhancing their literacy regarding Islamic economic concepts and products. Using a literature review method and analytical opinions, this study explores the relationship between technological advancements and the role of Generation Z in expanding the reach of the Islamic economy. The findings reveal that Generation Z possesses unique characteristics, such as high proficiency in utilizing digital technology and a preference for products based on social and ethical values, which align with the principles of the Islamic economy. However, their literacy in this sector remains relatively low, necessitating creative and technology-based educational approaches. Additional challenges include limited access to user-friendly Sharia-compliant digital platforms and a lack of educational content tailored to their communication style. This study recommends synergy among governments, educational institutions, industry players, and digital communities to develop platforms and educational strategies that align with the needs of Generation Z. Proper implementation of Islamic economic digitalization could serve as a strategic solution for creating an inclusive, sustainable, and relevant economic system in the digital era.Keywords: Generation Z, Islamic economy, digitalization, Islamic economic literacy, digital technology, educational innovation.
INOVASI PRODUK HALAL BERBASIS TEKNOLOGI SEBAGAI STRATEGI KEUNGGULAN KOMPETITIF UMKM HALAL : KAJIAN LITERATUR Fauzi, Mustofa Mahfudz
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 3, No 2 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v3i2.288

Abstract

Halal MSMEs play a strategic role in the development of the national economy, especially in meeting the needs of the growing halal product market. This study aims to examine how technology-based product innovation can be a primary strategy in increasing the competitive advantage of halal MSMEs. Through a qualitative approach with a literature review, it was found that the use of technologies such as blockchain, digitalization of halal certification, digital marketing, and the use of IoT can improve operational efficiency, supply chain transparency, and expand market reach. However, challenges such as low digital literacy, high technology implementation costs, and infrastructure limitations are still significant obstacles. Great opportunities are open thanks to the growth of the global halal market, government policy support, and the digitalization trend among Muslim consumers. This study emphasizes the importance of strengthening human resource capacity, cross-sector collaboration, and the implementation of adaptive technology-based strategies to strengthen the competitiveness of halal MSMEs in a sustainable manner.Keywords: Halal innovation, MSMEs, digital technology, competitive advantage, digitalization
Co-Authors Musyaffa, Muhammad Za’im Romadi, Arsalan Bintang Saputra, Rega