Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Business and Finance Journal Journal of Management and Bussines (JOMB)
Krisprimandoyo, D. Agung
Unknown Affiliation
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Dampak Keterlibatan Influencer, Konten Kreatif dan Strategi Kreatif terhadap Niat Membeli : Peran Mediasi Kesadaran Merek (Studi Kasus Citraland Puncak Tidar Malang) Kencana, Wilissanti Giwang; Krisprimandoyo, D. Agung
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10805

Abstract

This study aims to explore the influence of digital marketing, especially the use of Influencers, Creative Content, and Creative Strategy, on purchase intention in a competitive property market, with a focus on the role of Brand Awareness. Using quantitative methods, this study involved 52 customers of CitraLand Puncak Tidar Malang who had made purchases, and data analysis was carried out using PLS-SEM using SmartPLS 3.3.3. The results showed that although Influencers, Creative Content, and Creative Strategy had a positive relationship with Brand Awareness, the relationship was not significant. On the other hand, Brand Awareness had a positive relationship with Purchase Intention but was also not significant. Creative Content showed a positive relationship with Purchase Intention, but was not significant. On the other hand, the Use of Influencers and Creative Strategy showed a significant positive relationship with Purchase Intention. In conclusion, the variables studied are relevant in explaining data patterns in the property market, although some relationships are not significant. Keywords: Influencers, Creative Content, Brand Awareness, Purchase Intention, Creative Strategy
STRATEGY FOR IMPROVING THE QUALITY OF DINE IN SERVICES AT MIE MAPAN RESTAURANT Riesthandie; Nadlifatin, Reny; Krisprimandoyo, D. Agung
Jurnal Bisnis dan Keuangan Vol 9 No 2 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i2.6232

Abstract

This study aims to measure service quality at Mie Mapan, especially during on-site dining, prove the relationship between service quality and repurchase intention and brand image, and determine the improvement strategies that need to be done. This study involved 145 customers of Mie Mapan restaurants in four branches, namely Mie Mapan Rungkut, Mie Mapan Barata, Mie Mapan Kusuma Bangsa and Mie Mapan MERR. The data obtained is then analyzed using SEM-PLS to prove the hypothesis. SERVQUAL and IPA methods are used to measure service quality and level of importance according to customers. Then the QFD method is used to determine the improvement strategy needed. The results of this study indicate that there is a significant influence between service quality on purchase intention, service quality on brand image, and brand image on purchase intention. This study also shows that the brand image variable is able to mediate the effect of service quality on purchase intention. The quality of service at Mie Mapan in the restaurant where the research was conducted is still considered low. There are four significant indicators to improve performance, namely: restaurant cleanliness, the appropriateness of cutlery, speed and accuracy of service and menu variations. The improvement strategy that needs to be done is to always renew cutlery regularly, check and monitor employee discipline, improve employee skills, provide facilities, and add menu variations.
Brand Image, Harga, Lokasi, Desain dan Channel Distribution terhadap Keputusan Pembelian Properti di Citragrand Semarang Sugiyanto, Yovita Natasia; Krisprimandoyo, D. Agung
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.12734

Abstract

This study aims to identify factors that influence purchasing decisions in CitraGrand Semarang Housing, focusing on five variables: brand image, price, location, design, and distribution channels. The method used in this study is quantitative, with hypotheses tested through multiple linear regression analysis. The study population consisted of 1101 home and shophouse buyers in CitraGrand Semarang between September 2012 and October 2023. The sample taken was 92 respondents using stratified sampling techniques. Data were obtained through questionnaires distributed online and analyzed using SPSS 27.0 software. The results of the study indicate that simultaneously, brand image, price, location, design, and distribution channels have an influence on purchasing decisions. However, partially, only brand image and distribution channels have a positive effect, while price, location, and design do not affect purchasing decisions. The coefficient of determination shows that 37% of the variation in purchasing decisions can be explained by the five variables studied, while the remaining 67% is influenced by other factors not included in this study. Conclusion, Brand image and channel distribution are the main factors that influence property purchasing decisions in CitraGrand Semarang, while price, location, and design do not have a significant impact. This study suggests that developers should focus more on strengthening brand image and distribution strategies to increase purchasing decisions. Keywords: Brand Image, Channel Distribution, Design, Price, Purchasing Decisions
Co-Authors Kencana, Wilissanti Giwang Reny Nadlifatin Riesthandie Sugiyanto, Yovita Natasia