Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Rocky Purba, Jhon
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Harga, Kualitas dan Promosi terhadap Tingkat Kepuasan Pelanggan dalam Pembelian Produk Handphone di PT. Christaraka Sukses Selalu Kota Medan Shanweda Napitupulu, Cristine; Friciliya Hasugian, Silvi; Rocky Purba, Jhon; Faisal Mirza, Deni
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.12371

Abstract

This study aims to analyze the effect of price, quality, and promotion on customer satisfaction at PT Christaraka Sukses Selalu, Medan City. The research method used is a quantitative approach, with data collected from 85 consumers using the Slovin technique to determine the sample. Based on the t-test, price and quality do not have a significant effect on customer satisfaction, with a t-count value smaller than t-table and a significance above 0.05. On the other hand, promotion has a significant effect, with a t-count greater than t-table and a significance of 0.001. The simultaneous F test shows that price, quality, and promotion together have a significant effect on customer satisfaction, with a calculated F value of 53.606 and a significance of 0.001. The Adjusted R Square value of 0.598 indicates that 59.8% of the variation in customer satisfaction can be explained by the variables of price, quality, and promotion, while the remaining 40.2% is influenced by other factors not examined in this study. Keywords: Price, Quality, Customer Satisfaction, Promotion
Co-Authors Faisal Mirza, Deni Friciliya Hasugian, Silvi Shanweda Napitupulu, Cristine