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All Journal Jurnal Paradigma Ekonomika Journal of Management and Bussines (JOMB)
Faisal Mirza, Deni
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Economics, Econometrics & Finance

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Harga, Kualitas dan Promosi terhadap Tingkat Kepuasan Pelanggan dalam Pembelian Produk Handphone di PT. Christaraka Sukses Selalu Kota Medan Shanweda Napitupulu, Cristine; Friciliya Hasugian, Silvi; Rocky Purba, Jhon; Faisal Mirza, Deni
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.12371

Abstract

This study aims to analyze the effect of price, quality, and promotion on customer satisfaction at PT Christaraka Sukses Selalu, Medan City. The research method used is a quantitative approach, with data collected from 85 consumers using the Slovin technique to determine the sample. Based on the t-test, price and quality do not have a significant effect on customer satisfaction, with a t-count value smaller than t-table and a significance above 0.05. On the other hand, promotion has a significant effect, with a t-count greater than t-table and a significance of 0.001. The simultaneous F test shows that price, quality, and promotion together have a significant effect on customer satisfaction, with a calculated F value of 53.606 and a significance of 0.001. The Adjusted R Square value of 0.598 indicates that 59.8% of the variation in customer satisfaction can be explained by the variables of price, quality, and promotion, while the remaining 40.2% is influenced by other factors not examined in this study. Keywords: Price, Quality, Customer Satisfaction, Promotion
Pengelolaan Hutan Kopi dan Aren dalam Inovasi Produk Kopi Aren Rasa Wine Non Alkohol di Kecamatan Kutalimbaru, Deli Serdang Faisal Mirza, Deni; Guci, Dede Ansyari; Hasmidiarty, Hasmidiarty; Azahari, Delima Hasri
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.12372

Abstract

This study aims to create an innovation in coffee-based culinary products by combining two plant materials, namely coffee and sap, to produce non-alcoholic grape-flavored sap coffee that has never been produced before. The method used in this study is descriptive qualitative with data collection techniques through FGD (Focus Group Discussion) with relevant stakeholders. The results of the study indicate that the coffee and sugar palm forests in the area are very productive and have great potential to support improving the welfare of farmers. In addition, the marketing model for this innovative sap coffee product is carried out offline and online, expanding the market reach. In conclusion, the innovation of non-alcoholic grape-flavored sap coffee can have a positive impact on improving the economy of coffee and sugar palm farmers in Sukamakmur Village, as well as opening up new job opportunities through productive management of natural resources. Keywords: Coffee Forest, Coffee Cultivation, Palm Coffee, Micro Business
Pengaruh motivasi, kepuasan, dan disiplin kerja terhadap kinerja karyawan pada PT. Indonesia Comnets Plus Medan Faisal Mirza, Deni; Swarni Lumbantobing, Titi Swarni Lumbantobing; Perary Menzez Simanjuntak, Heny; Giawa, Yosafati
Jurnal Paradigma Ekonomika Vol. 16 No. 1 (2021): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v16i1.12077

Abstract

The purpose of the implementation of the research is to understand the magnitude of the influence of free or independent variables of job satisfaction, work discipline and also motivation on performance generated by employees working in PT. Indonesia Comnets Plus. In the implementation of this study, the population used was 60 officers and while the sample was as many as 60 survey respondents. In the implementation of this research, the method used is a quantitative approach, and while for this research technique uses multiple linear analysis. The results of this research conducted show that simultaneously or together that variables are free or independent of job satisfaction, work discipline and also motivation contributes a significant influence on the performance produced by employees working in PT. Indonesia Comnets Plus, meanwhile, partially tested results showed that variables free or independent of job satisfaction, work discipline and motivation contributed significantly to the performance generated by employees working at PT. Indonesia Comnets Plus. The ongoing relationship between free or independent variables of job satisfaction, work discipline and also motivation on variables is bound or dependent from performance generated by employees working at PT. Indonesia Comnets Plus is very large.  
Co-Authors Delima Hasri Azahari Friciliya Hasugian, Silvi Giawa, Yosafati Guci, Dede Ansyari Hasmidiarty, Hasmidiarty Perary Menzez Simanjuntak, Heny Rocky Purba, Jhon Shanweda Napitupulu, Cristine Swarni Lumbantobing, Titi Swarni Lumbantobing