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All Journal Jurnal Inovasi Ilmu Sosial dan Politik Abdi Dosen : Jurnal Pengabdian Pada Masyarakat
Aprilia, Thania
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Religion Humanities Education Public Health Social Sciences

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The impact of imposing restrictions on community activities policy on declining the number of tourists and income Aprilia, Thania; Hayat, Hayat; Abidin, Agus Zainal
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 4 No 2 (2022)
Publisher : Universitas Islam Malang

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Abstract

The COVID-19 pandemic has resulted in a decline in Indonesia’s economic growth in many sectors, including the tourism sector. As a result of this pandemic, the Government of Indonesia made a policy called Imposing Restrictions on Community Activities (abbreviated as PPKM) starting on July 3, 2021, until August 16, 2021. PPKM is a Government policy aimed at reducing the transmission of COVID-19 cases. Commonly, Tourism has significantly contributed to State and Regional economies. The objective of this research is to discuss the impact of the PPKM policy on decreasing the number of tourists and income at Selecta Recreation Park, Batu City. During the PPKM period, all tourist destinations were required to close. Still, the PPKM policy impacted delays in planning for the renovation of the Selecta market, strict government regulations regarding health protocols, cutting working days and employee salaries, and no flower garden maintenance costs and garden measures. Selecta's recreation deals with PPKM, such as showing Cleanliness, Health, Safety, and Environment certificates, implementing strict health protocols, requiring tourists to scan the Peduli Lindungi application, and already having the second dose of the vaccine, and limiting tourist quotas. The method used in this research employed a qualitative approach, which aimed to research using existing targets to obtain as much data as possible regarding research targets; in addition to describing, exploring, and understanding the meaning that some individuals or groups of people ascribe to social or humanitarian issues. While the nature of the research was descriptive using an inductive analysis approach and case studies by approaching informants.
OPTIMIZATION OF DIGITAL MARKETING AND MANAGEMENT FOR ENHANCE SUSTAINABLE DEVELOPMENT CREATIVE ECONOMY IN ECO-FRIENDLY CIPAYUNG GIRANG VILLAGE Satria, Wahyu Indra; Mekaniawati, Ani; Sutarti, Sutarti; Aulia, Mira Nur; Aprilia, Thania
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2457

Abstract

Micro, small, and medium enterprises (MSMEs) are businesses that classified by their size, typically based on factors such as the number of employees, annual revenue, and total assets. They play a crucial role in the Indonesian economy, contributing to job creation, innovation, and local development. Several mechanisms that can be used to help advance the sustainability of MSMEs are through information systmes technology such as digital marketing and management. One of the MSMEs businesses owners that exist in Indonesia is Metasgoni. Metasgoni was established in 2011, at Cipayung Girang Village, Bogor–Indonesia. Metasgoni faces several challenges, especially in the management aspect, where Metasgoni's bookkeeping services is still done manually and does not yet have a website for digital marketing needs, which is an important area for further development. The Institut Bisnis dan Informatika Kesatuan Comnunity Service activity action is to optimize Metasgoni digital marketing and management so that Metasgoni can improve sustainable development as a whole.
Co-Authors Abidin, Agus Zainal Aulia, Mira Nur Hayat Mekaniawati, Ani Satria, Wahyu Indra Sutarti Sutarti