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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat
Dwivina, Tessa Mirella
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Komitmen Organisasi, Employee Engagement, Dan Self-Efficacy Terhadap Organizational Citizenship Behavior Pada Karyawan Disnakertrans Provinsi Jawa Timur Dwivina, Tessa Mirella; Kustini, Kustini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11687

Abstract

Penelitian ini bertujuan untuk menguji pengaruh komitmen organisasi, employee engagement, dan self-efficacy terhadap perilaku organizational citizenship behavior pada karyawan Disnakertrans Provinsi Jawa Timur. Metode kuantitatif digunakan dengan analisis menggunakan software Smart PLS. Dari populasi 272 karyawan, diambil sampel 73 responden menggunakan proportionate random sampling. Data dikumpulkan melalui wawancara, observasi, dan kuesioner, serta dianalisis dengan uji validitas, reliabilitas, R-Square, dan bootstrapping untuk uji hipotesis. Berdasarkan hasil penelitian, dapat disimpulkan bahwa komitmen organisasi berpengaruh positif dan signifikan terhadap organizational citizenship behavior, employee engagement berpengaruh positif dan signifikan terhadap organizational citizenship behavior, dan self-efficacy berpengaruh positif dan signifikan terhadap organizational citizenship behavior pada karyawan Disnakertrans Provinsi Jawa Timur.
Strategi Manajemen Pemasaran Pada UMKM RW 11 Semolowaru Menggunakan Metode Analisis SWOT Guna Meningkatkan Daya Saing Dwivina, Tessa Mirella; Salsabila, Ainan Salsabila; Anugrah P, RA. Bulan
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.6449

Abstract

ABSTRACTUMKM play a vital role in societal welfare, focusing on improving marketing management for increased sales. The research aims to create a practical management model supporting MSME productivity and development. Comprehensive training in business aspects, including marketing, production, HR, and finance, is crucial for UMKM. Continuous monitoring is necessary in their journey, utilizing SWOT analysis to determine marketing strategies and adapt to the business environment. The analysis assesses internal factors (Strengths and Weaknesses) and external factors or competitors (Opportunities and Threats). Identifying a lack of knowledge, the study recommends comprehensive training in all aspects. Four marketing strategies are proposed: S-O Strategy advocates product innovation and aggressive promotions with online sales. In the W-O strategy, attention to market needs and human resource quality is emphasized. The S-T strategy highlights product features and promotion innovation. In the W-T strategy, targeting markets, adapting to consumer wishes, and product adjustments are crucial for UMKM competitiveness.
Strategi Manajemen Pemasaran Pada UMKM RW 11 Semolowaru Menggunakan Metode Analisis SWOT Guna Meningkatkan Daya Saing Dwivina, Tessa Mirella; Salsabila, Ainan Salsabila; Anugrah P, RA. Bulan
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.6449

Abstract

ABSTRACTUMKM play a vital role in societal welfare, focusing on improving marketing management for increased sales. The research aims to create a practical management model supporting MSME productivity and development. Comprehensive training in business aspects, including marketing, production, HR, and finance, is crucial for UMKM. Continuous monitoring is necessary in their journey, utilizing SWOT analysis to determine marketing strategies and adapt to the business environment. The analysis assesses internal factors (Strengths and Weaknesses) and external factors or competitors (Opportunities and Threats). Identifying a lack of knowledge, the study recommends comprehensive training in all aspects. Four marketing strategies are proposed: S-O Strategy advocates product innovation and aggressive promotions with online sales. In the W-O strategy, attention to market needs and human resource quality is emphasized. The S-T strategy highlights product features and promotion innovation. In the W-T strategy, targeting markets, adapting to consumer wishes, and product adjustments are crucial for UMKM competitiveness.
Co-Authors Anugrah P, RA. Bulan Kustini Kustini Salsabila, Ainan Salsabila