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All Journal Jurnal Ilmiah Edunomika (JIE) Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Ichyaudin, Zuhad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Pengaruh Promosi, Kualitas Pelayanan, dan Kualitas Produk terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Mediasi pada Outlet Haus! di Depok Ichyaudin, Zuhad; Hutapea, Riki Ferdinan
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 3 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i3.151

Abstract

The purpose of this research is to determine and analyze the influence of Promotion, Service Quality, and Product Quality on Customer Loyalty for beverages at the Haus! outlet in Depok, with Customer Satisfaction as an intervening variable. The sample for this research consists of customers who have purchased Haus! beverages in Depok and reside in Depok. The sampling technique used the Lemeshow formula. The research sample consisted of 150 respondents, and the data collection method employed a questionnaire instrument. The method used is Partial Least Square with the help of SmartPLS 3.0 software, including Convergent Validity Test, Discriminant Validity, Average Variance Extracted (AVE), Composite Reliability Test, R-Square Test, Hypothesis Test, Path Coefficient, and Specific Indirect Effect. The Path Coefficient test results show that Promotion, Service Quality, and Product Quality have an impact on Customer Satisfaction. Service Quality and Product Quality affect Customer Loyalty. However, Promotion does not affect Customer Loyalty. The results of the Specific Indirect Effect test show that Promotion, Service Quality, and Product Quality affect Customer Loyalty through Customer Satisfaction.
PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA PEGAWAI ASN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI DAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERASI) Ramonzha, Ramonzha; Ichyaudin, Zuhad; Madya, Faisal
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13037

Abstract

Government agencies are one of the agencies that get the spotlight in terms of performance. The Regional Secretariat in its implementation is the center of administrative activities of the wheels of government in the region. Human resources are a benchmark for the success of an organization/agency in achieving performance. However, this need will not be sufficient if it is not supported by performance boosters provided by the company and the employees themselves. The boosters are worker competence, compensation, and a good work environment, all of which will increase work motivation. The purpose of this study was to measure the effect of competence, compensation, and work environment on employee performance through work motivation. This type of research is quantitative research with survey methode within questionnaires. The population used was all employees and leaders at the level of the Riau Islands Regional Secretary as many as 183 people and the sample was all levels of employee positions in the Riau Islands Regional Secretariat, namely 100 people. which was determined by census sampling. Then there is no mediating / intervening effect of work environment between competence and work motivation while compensation has an effect to motivation with moderating work environment. However, there is also an effect of compensation and competence on work performance with motivation as intervening variable.
Co-Authors Hutapea, Riki Ferdinan Madya, Faisal Ramonzha, Ramonzha