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All Journal @-Publik: Jurnal Administrasi Publik Aktivasi: Jurnal Pemberdayaan Masyarakat
MK, Samsul
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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SOSIALISASI PEMANFAATAN MEDIA SOSIAL UNTUK PEMASARAN DAN PENGAWASAN KEBERSIHAN PRODUK PEMPEK DI TANGGO RAJO CINDO PALEMBANG Sutinah, Sutinah; Hakim, Arif Rahman; Islamy, Diah Putri; MK, Samsul; Nuraina, Kurnia; Fajri, Ahmad
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.502

Abstract

The STISIPOL Thematic Community Service Program on Sustainable Tourism 2024 focuses on the development of culinary tourism in Palembang, particularly pempek, which is not only renowned nationally but also attracts international tourists. Pempek, as a cultural icon of Palembang, plays a significant role in attracting tourists and boosting the local economy. Although pempek MSMEs (Micro, Small, and Medium Enterprises) have contributed significantly to Palembang's economy, they still face various challenges, especially in the aspect of digital marketing. This community service program aims to provide socialization on digital marketing to pempek MSME actors in Kampung Kreatif Tanggo Rajo Cindo, 7 Ulu Village, Palembang. Besides marketing, the program also highlights the importance of hygiene supervision in the processing of culinary products in accordance with applicable hygiene and sanitation standards. The program's implementation methods include an initial survey to identify the challenges faced by MSMEs, socialization on marketing through social media, and cleanliness in pempek processing. The results of this activity show an increased understanding among MSME actors of the use of social media as a marketing tool and the importance of cleanliness in maintaining product quality. Therefore, this program is expected to enhance the competitiveness of pempek MSMEs in 7 Ulu Village, Palembang, and promote more.
Pengaruh Kesenjangan Digital Terhadap Pembangunan Pedesaan di Desa Sumber Rezeki Karang Agung Ilir Kabupaten Banyuasin Islamy, Diah Putri; Sutinah, Sutinah; Ivana, Ivana; MK, Samsul
@-Publik: Jurnal Administrasi Publik Vol 6 No 1 (2026): April
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

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Abstract

The digital divide is an inequality in internet access in a region, while rural development itself is a sustainable development in terms of community welfare. The purpose of this study is to determine how much influence the digital divide has on rural development in the Sumber Rejeki village, Karang Agung Ilir sub-district, Banyuasin Regency. This researcher took the research location in the Sumber Rejeki village, Karang Agung Ilir sub-district, Banyuasin Regency, Palembang, where in this village it is still difficult to access the internet and the infrastructure in the village is inadequate. The author conducted a quantitative research method using a sample size of 150 people generated from the Slovin formula. The method in collecting data for this study is offline in the form of a questionnaire survey to the community in the Sumber Rejeki village, the data collection method in this study is using the normality test, simple regression linearity test, product moment correlation hypothesis test. The results of this study indicate that there is a positive and significant influence between the digital divide and rural development and it can be seen that the r value = 0.333 is greater than the p value <0.05. So it can be concluded that the influence of the digital divide on rural development has a positive and significant influence, so Ha is accepted and H0 is rejected.
Co-Authors Ahmad Fajri Arif Rahman Hakim Islamy, Diah Putri Ivana, Ivana Nuraina, Kurnia Sutinah Sutinah