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All Journal kawanad Aktivasi: Jurnal Pemberdayaan Masyarakat
Pahalmas, Junior Zamrud
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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STRATEGI DIGITAL MARKETING KAIN SONGKET PALEMBANG DALAM PENGEMBANGAN UMKM KAMPUNG KEMAS, SEBERANG ULU1 PALEMBANG Pahalmas, Junior Zamrud; Pratiwi, Diany Putri; Havivi, Siti Lady; Widia, Putri; Rhamansyah, Rendy; Wagisri, Wagisri
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.505

Abstract

This activity aims to develop digital marketing strategies and optimize applications on various digital platforms with the aim of building creative businesses as an effort to increase creative human resources and have competitive advantages in Palembang, even South Sumatra or even at the national level. This activity aims to identify the use of information and communication technology in building a creative economy with a digital marketing approach to increase the income of UMKM as a mode of economy for residents of Kampung Kemas, Kelurahan 2 Ulu, in Seberang Ulu 1 District, Palembang City. From the activities carried out, it can be obtained the results of activities in the field that Kampung Kemas which has various business units, there are good business opportunities in increasing household income and reducing poverty through the MSMEs that are run, it's just that there is still not enough education and motivation and innovation in the community so that it does not reach its maximum point in carrying out the technical use of digital marketing, namely online marketing communication and other social media advantages.
Pertumbuhan Ekonomi dan Lapangan Kerja Layak: Optimalisasi Social Media Marketing Tata Rias Desa Perajin Pratiwi, Diany Putri; Pahalmas, Junior Zamrud; Karerek; Marleni; Trecy Austin
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i2.131

Abstract

Having a job does not guarantee the ability to get out of the clutches of poverty. A persistent lack of decent work opportunities, inadequate investment and low consumption lead to an erosion of the fundamental social contract that forms the basis of a democratic society: Putting job creation at the center of economic policy-making and development plans, will not only generate decent work opportunities but also stronger growth, and can reduce poverty. This is a positive circle that is good for the economy and for society and encourages sustainable development. Indonesia has made a very strong commitment to achieving decent work and is playing an important role in ensuring that employment and workforce issues are included in the Sustainable Development Goals (SDGs). The importance of decent work in achieving sustainable development is highlighted by its aim to promote sustainable economic growth, productive employment opportunities and decent work for all. Social media marketing is a form of digital marketing that uses social media to market business products or services through the platforms provided by the media. Today social media is media that cannot be separated in everyday life. This is related to the cosmetology business that the author introduces in community service in Desa Perajin.
Co-Authors Diany Putri Pratiwi Hapzi Ali Karerek Marleni Rhamansyah, Rendy Siti Lady Havivi Trecy Austin Wagisri, Wagisri