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All Journal Kinerja Media Ekonomi dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis
Mahestu N Krisjanti
Universitas Atma Jaya Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Journal : Kinerja

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EVALUASI PENGARUH COUNTRY-OF-ORIGIN, MEREK, DAN HARGA PADA PEMBELIAN PRODUK SUSU IMPORT Krisjanti, W Mahestu Noviandra
KINERJA Vol 11, No 1 (2007): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1385

Abstract

Indonesian people tend to prefer and have a good perception about imported products compare to the domestic products. Indeed, when they don’t have any competence to judge the quality of the product they will use country-of-origin, brand and also the price as a basic. Therefore, this research will evaluate those three variables in imported product buying decision, in the case of imported infant milk. The research will analyze whether mother as the decision maker of this product is influenced by country-of-origin, brand and price. From the data analysis, it is found that only price and brand which influence the buying decision. Country-of-origin doesn’t influence the buying decision significantly.Keywords: country-of-origin, harga, merek, susu bayi import
RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS W. Mahestu Noviandra Krisjanti
KINERJA Vol. 7 No. 1 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i1.788

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075
EVALUASI PENGARUH COUNTRY-OF-ORIGIN, MEREK, DAN HARGA PADA PEMBELIAN PRODUK SUSU IMPORT W Mahestu Noviandra Krisjanti
KINERJA Vol. 11 No. 1 (2007): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1385

Abstract

Indonesian people tend to prefer and have a good perception about imported products compare to the domestic products. Indeed, when they don’t have any competence to judge the quality of the product they will use country-of-origin, brand and also the price as a basic. Therefore, this research will evaluate those three variables in imported product buying decision, in the case of imported infant milk. The research will analyze whether mother as the decision maker of this product is influenced by country-of-origin, brand and price. From the data analysis, it is found that only price and brand which influence the buying decision. Country-of-origin doesn’t influence the buying decision significantly.Keywords: country-of-origin, harga, merek, susu bayi import
Co-Authors Agnes Gracia Quita Handry Alvin Wangka