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All Journal INTEK: Jurnal Penelitian Journal of Business Administration (JBA) Research and Innovation in Applied Linguistics
AMANSYAH, Farida
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Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Teaching ESP: The English Lecturers' Communicative Activities in Business English Instructions MUSDARIAH, Andi; AMANSYAH, Farida
Research and Innovation in Applied Linguistics Vol. 1 No. 1 (2023): [February]
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/rial-ej.v1i1.3717

Abstract

This corrigendum article focuses on enhancing the communicative competence of ESP learners using a wide range of tasks or activities. The target audience for this article is students enrolled in the Business Administration program at the State Polytechnic of Ujung Pandang. By carefully designing activities based on each student’s level and the standards they must meet, we facilitated them to connect with their classmates in the classroom and improve their speaking ability. The purpose of this study was to demonstrate that students can improve their speaking skills by actively participating in the communicative activities that take place in the classroom. It was found that students were engaged in the activities and using the language when interacting with others in discussion sessions, group projects, and role-playing activities.
How to Prepare a Project-Based Business English Presentation in the Vocational Higher Education Context? AMANSYAH, Farida; DINO, Chenee M
Research and Innovation in Applied Linguistics Vol. 1 No. 2 (2023): [August]
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/rial-ej.v1i2.4257

Abstract

This article presents the process of preparing project-based business English presentations in the vocational higher education context. It emphasizes the relevance of these presentations in preparing students for the workforce by developing practical skills. The article provides a comprehensive guide, covering topic selection, research, presentation organization, and the development of language and communication skills. It offers strategies for delivering engaging presentations, managing anxiety, and handling questions. The importance of evaluation, self-reflection, and ongoing improvement is highlighted. By following these guidelines, students can enhance their communication abilities, gain confidence, and effectively showcase their business English skills in a vocational higher education setting.
Harnessing Students’ Creativity and Participatory Learning: A Step-by-Step Guide to Conducting Project-Based Digital Photovoice in ELT AMANSYAH, Farida; NURHAYATI, Nurhayati
Research and Innovation in Applied Linguistics Vol. 3 No. 1 (2025): [February]
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/rial.v3i1.4991

Abstract

This "how-to" article presents a step-by-step guide to implementing a project-based digital photovoice in the context of English Language Teaching (ELT). While photovoice has been widely used as a pedagogical strategy in ELT, there is limited research on digital photovoice (DP) that integrates documentary photography, interviews, and web-based graphic design tools. Building on a series of DP initiatives, this article explores how DP-based instructions facilitate students' autonomous, authentic, flexible, collaborative, and participatory learning activities beyond the classroom. The process begins with engaging students in photo-taking activities, where they capture objects in their surroundings based on the project's theme. Subsequently, they conduct interviews with relevant informants to gather information about the objects. The students then analyze the images and interview data as primary sources to create the DP. Finally, they utilize Canva, a web-based graphic design tool, to produce the DP and share it digitally through social media applications. This approach has implications for integrating the DP project into Computer-Assisted Language Learning (CALL) innovation and pedagogy.
Pengaruh Pemasaran Digital dan Brand Positioning terhadap Minat Beli Melalui Kualitas Produk Smartphone Iphone pada Mahasiswa Politeknik Negeri Ujung Pandang Sumatriani; Amansyah, Farida; Arif, Milda
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4972

Abstract

The purpose of this study was to understand perception of digital marketing, to understand perception of Iphone smartphone brand positioning, to understand perception of Iphone smartphone purchase interest, to understand influence of digital marketing on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone product quality, to understand the influence of brand positioning on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone purchase interest, to understand the influence of brand positioning on Iphone smartphone purchase interest, to understand the influence of product quality on Iphone smartphone purchase interest, to understand the influence of digital marketing through product quality on Iphone smartphone purchase interest, and to understand the influence of brand positioning through product quality on Iphone smartphone purchase interest. The population of this study was students of the State Polytechnic of Ujung Pandang with a sample of 98 students using validity and reliability tests with quantitative research type. Data analysis uses descriptive and inferential analysis, structural model analysis (Inner model), measurement model analysis (Outer model) and hypothesis testing with the help of SmartPLS 4.0 software. Base on the result  of research conducted that digital marketing has a positive and significant effect on product quality, brand positioning has a positive and significant effect on product quality, digital marketing has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, digital marketing can affect buying interest through intervening variables, namely product quality and brand positioning can affect buying interest through intervening variable, namely product quality.
Perancangan Website Sekolah pada SDN 103 Kabupaten Sinjai sebagai Salah Satu Sarana Pembelajaran Online dan Penyajian Informasi Nahlah, Nahlah; Amiruddin, Amiruddin; Amansyah, Farida
INTEK: Jurnal Penelitian Vol 4 No 2 (2017): Oktober 2017
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1250.508 KB) | DOI: 10.31963/intek.v4i2.149

Abstract

The existence of school's website is a necessity that can not be avoided anymore. School's website is very useful as one of online learning and information presenting medium and also as a prerequisite for some inter-schools competition. Without the school's website, a school can not be a winner in a particular competition, like "Fund Management of School Operation Assistance". This situation has been experienced by the State Elementary School 103 Sinjai which failed to get the championdue to unavailability of the school website. This research aims to design a school website for the State Elementary School 103 Sinjai. The website that will be created uses PHP and MySQL-based CMS. Content and features of the website is created as the result of interviews with school's parties. The collecting of data was done by observation, documentation, and literature study. The softwares that used were Xampp, Dreamweaver Macromedia, one of isntallation package of PHP, Apache web server, and MySQL, as well as Research and Development's CMS. After installation of the softwares and Research and Development's CMs was completed, it was followed by adjustment of website content by logging in to the admin page. The created website has domain link as follows : http://sdn103sinjai.sch.id which has been published since the beginning of May 2016 and has been used by school parties in providing information about the various (all sort of) school activities.
Co-Authors Amiruddin Amiruddin Arif, Milda DINO, Chenee M Musdariah, Andi Nahlah, Nahlah Nurhayati Nurhayati Sumatriani