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All Journal Journal of Business Administration (JBA) Liquidity : Jurnal Ilmu Manajemen dan Bisnis
Sumatriani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pemasaran Digital dan Brand Positioning terhadap Minat Beli Melalui Kualitas Produk Smartphone Iphone pada Mahasiswa Politeknik Negeri Ujung Pandang Sumatriani; Amansyah, Farida; Arif, Milda
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4972

Abstract

The purpose of this study was to understand perception of digital marketing, to understand perception of Iphone smartphone brand positioning, to understand perception of Iphone smartphone purchase interest, to understand influence of digital marketing on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone product quality, to understand the influence of brand positioning on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone purchase interest, to understand the influence of brand positioning on Iphone smartphone purchase interest, to understand the influence of product quality on Iphone smartphone purchase interest, to understand the influence of digital marketing through product quality on Iphone smartphone purchase interest, and to understand the influence of brand positioning through product quality on Iphone smartphone purchase interest. The population of this study was students of the State Polytechnic of Ujung Pandang with a sample of 98 students using validity and reliability tests with quantitative research type. Data analysis uses descriptive and inferential analysis, structural model analysis (Inner model), measurement model analysis (Outer model) and hypothesis testing with the help of SmartPLS 4.0 software. Base on the result  of research conducted that digital marketing has a positive and significant effect on product quality, brand positioning has a positive and significant effect on product quality, digital marketing has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, digital marketing can affect buying interest through intervening variables, namely product quality and brand positioning can affect buying interest through intervening variable, namely product quality.
ANALISIS PENERAPAN KOMPENSASI KELEBIHAN JAM MENGAJAR DOSEN POLITEKNIK NEGERI UJUNG PANDANG Andi Muh. Abian Abdi; Syamsuddin; Sumatriani
Liquidity Jurnal Ilmu Manajemen dan Bisnis Vol 3 No 2 (2025): JULI 2025
Publisher : Prodi Manajemen Universitas Syekh Yusuf Al Makassari Gowa

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Abstract

This research was motivated by the unclear regarding the award of honorarium for excess teaching hours at the Ujung Pandang State Polytechnic. This research aims to find out the rules for determining excess teaching hours and honorarium for excess teaching hours for Ujung Pandang State Polytechnic lecturers, to find out their implementation and the conformity of implementation with the rules.The method used is quantitative descriptive analysis. Data collection techniques are documentation and interviews. The results of this research are the rules for determining excess teaching hours and honorarium for excess teaching hours for Ujung Pandang State Poly- technic lecturers: The mandatory teaching load is 9 credits which are charged from practicum courses first; The maximum teaching load is 24 credits; The teaching load that can be paid as excess teaching hours is a maximum of 15 credits; The teaching load paid as excess teaching hours is calculated from theoretical lectures first; Lecturers who are continuing their studies do not have a mandatory teaching load. The Implementation for determining excess teaching hours for Ujung Pandang State Polytechnic lecturers is to calculate the number of credits taught in regular D3 and D4 classes. The maximum number is 24 minus 9 credits. The difference is the excess teaching hours expressed in credit units. The excess teaching hours are first calculated from the credits for theory courses. If the number of excess teaching hours is less than the number of credits for theory courses, then the remainder is taken from the credits for practical courses. The unit uses theory credits and practical hours. The implementation of determining the honorarium for excess teaching hours for Ujung Pandang State Polytechnic lecturers can clearly be calculated using mathematical formulas. The implementation of determining excess teaching hours and honorarium for excess teaching hours for Ujung Pandang State Polytechnic lecturers is in accordance with the applicable regulations
Co-Authors AMANSYAH, Farida Andi Muh. Abian Abdi Arif, Milda Syamsuddin