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THE INFLUENCE OF SERVICESCAPE, SOCIAL MEDIA MARKETING, AND DESTINATION IMAGE ON REVISIT INTENTION AT LANGSA CITY FOREST PARK TOURISM OBJECTS Siti Zulaikha; Sugih Arto; Syafrizal Helmi Situmorang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1829

Abstract

The natural tourist attraction currently developing in Langsa City is Langsa City Forest Park or also known as Protected Forest. This research is causal associative research. The author conducted research at City Forest Park which is located at Gp. Paya Bujok Seuleumak Village Public Housing, Langsa Baroe District, Langsa City. The time of the research carried out by researchers was from May 2024 to June 2024. The population in this study were visitors to the Langsa City Forest Tourism Object. In this study, there were 35 indicator items. Thus, 175 respondents will be taken. With the results, Servicescape has a positive and significant effect on Revisit Intention at the Langsa City Forest Park Tourist Attraction. Social Media Marketing has a positive and significant effect on Revisit Intention at the Langsa City Forest Park Tourist Attraction. Destination Image has a positive and significant effect on Revisit Intention at the Langsa City Forest Park Tourist Attraction. Servicescape, Social Media Marketing, Destination Image have a positive and significant effect on Revisit Intention at the Langsa City Forest Park Tourist Attraction.
EVALUATION OF THE EFFECTIVENESS OF THE IMPLEMENTATION OF SERVICE STANDARD POLICIES ON SERVICE QUALITY IN THE CALIBRATION LABORATORY OF THE TESTING AND TESTING UPT MEDAN GOODS QUALITY CERTIFICATION Eka Farra Dewi Sitompul; Sukaria Sinulingga; Fadli; Sugih Arto; Syafrizal Helmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19968910

Abstract

This study aims Optimal and excellent public service, the expectation of all citizens, serves as a benchmark for the performance of public service institutions/agencies. Describing public dissatisfaction with public services will consistently inform government improvements in evaluating implemented policies To achieve these goals, good, high-quality service is required.Because good, quality service can help the government achieve these goals. Service is crucial for every citizen, as the better the quality of service provided, the greater the public's trust in the government operating in that service sector. Service standards are benchmarks used as guidelines for service delivery and as a reference for assessing service quality as an obligation and promise of service providers to the public in the context of providing quality, fast, easy, affordable, and orderly services. , a hypothesis is a temporary answer to a research problem, where the problem statement can be a statement about the relationship between two or more variables, comparisons, or independent variables