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Jarungjung Hutagaol
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ANALYSIS OF THE EFFECT OF PRODUCT QUALITY, DISTRIBUTION CHANNELS, AND PERSONAL SELLING ON FISH SALES VOLUME AT PT LAUTAN PERSADA BELAWAN Corri Satria Sihotang; Enda S. Padang; Jarungjung Hutagaol
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

This study aims to determine how the influence of product quality, distribution channels, and personal selling on fish sales volume at PT Lautan Persada Belawan. This study uses the SPSS version 26 application. In this study the population used was all employees of PT Lautan Persada Belawan as many as 63 employees. The method used in this research is a quantitative approach. The results of this study product quality variables have a significant effect on sales volume with a significance of 0.000 and tcount 5.635. The distribution channel variable has a significant effect on sales volume with a significance of 0.000 and tcount of 4.120. The personal selling variable has a significant effect on sales volume with a significance of 0.005 and tcount of 2.889. Variables of product quality, distribution channels and personal selling simultaneously affect the volume of sales.
Influence Of Customer Confidence, Prices And Promotionson The Purchase Decision At PT Bintang Agrokimia Utama Herbert Khosasih; Tristan Harun; Jarungjung Hutagaol; Nirwana Br Bangun
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 04 (2025): Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), April 2025
Publisher : Sean Institute

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PT. Bintang Agrokimia Utama is company that moves in field agribusiness, chemical And equipment with head office is located in Road Sampali, Percut Sei Tuan, Deli Serdang. Research This aiming For know influence trustcustomer, price And promotion against the decision purchase at PT. Bintang Agrokimia Main. Population in research This is unknown so that using formula lemeshow so get sample totaling 100 samples. Results rstudy partially show that trust customerr own influence against the decision purchase on PT. Bintang Agrokimia Utama, price customer own influence on purchasing decisions at PT. Bintang Agrokimia Utama and promotion own influence on decision purchase on PT. Bintang Agrokimia Utama. In general simultaneous trust customer, price And promotion against the decision purchase at PT. Bintang Agrokimia Main.
The Influence Of Online Customer Reviews, Trust And Ratings On Purchasing Interest In The Tokopedia Marketplace On UNPRI Faculty Of Psychology Students Events, Events; Jarungjung Hutagaol; Nirwana Br Bangun
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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This research aims to determine and analyze the influence of Customer Online Reviews, Trust and Ratings on Purchase Interest at the Tokopedia Marketplace among UNPRI Faculty of Psychology Students. Negative reviews of services and products from online stores, lack of customer trust in online stores and low ratings cause a decrease in requests for purchases from customers. The theories used in this research are Marketing Management theories, which relate to Customer Online Reviews, Trust, Ratings and Purchase Intentions. Explanatory descriptive is the nature of this research, quantitative descriptive is the research method utilized, and quantitative approach is the research type. Through the use of questionnaires, documentation studies, and interviews, data was collected. Multiple regression analysis serves as the analytical technique. The population used was all 106 students from the Faculty of Psychology in the 2021-2023 academic year. Determination of the sample in this study used saturated sampling. The results of the research show that Customer Online Reviews, Trust and Ratings have a significant effect on Purchase Interest at the Tokopedia Marketplace among UNPRI Faculty of Psychology Students. The trust variable is the one that has the most effect on purchase interest out of the three variables examined, according to the examination of the factors influencing purchase interest. The t count findings for each variable demonstrate this.
Co-Authors Corri Satria Sihotang Enda S. Padang Events, Events Herbert Khosasih Nirwana Br Bangun Tristan Harun