Febrian Eko Saputra
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The Effect Of Social Support On Purchase Intention With Consumer Trust As A Mediating Variable Study On Consumers Tiktok Shop Bandar Lampung City Annisa Tri Widya; Febrian Eko Saputra
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study was to analyze and discuss social support on purchase intention with consumer confidence as a mediating variable for TikTok Shop consumers in Bandar Lampung City. This study uses a quantitative approach using a questionnaire for data collection. The population in this study were people in Bandar Lampung City who had made purchases through TikTok Shop. Because accurate data has not been found regarding the people of Bandar Lampung city who have made purchases through TikTok Shop, this study uses a non-probability sampling method with the sampling technique, namely purposive sampling (sampling through specific criteria and characteristics). Non-probability sampling is used with the target of the people of Bandar Lampung city who have made purchases through TikTok Shop. Data analysis was carried out using Structural Equation Modeling (SEM) Partial Least Square (PLS). The results showed that social support has a significant effect on purchase intention through consumer trust at TikTok Shop in Bandar Lampung City. Social support affects consumer trust. Trust affects purchase intention. Social support affects purchase intention. Trust mediates social support on purchase intention.
The Influence of Atmosphere, Price, Location, and Product Design on Consumer Satisfaction: Case Study of Kopi Kulo in Bandar Lampung Sulinda Maulana; Febrian Eko Saputra
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1246

Abstract

Coffee is a high-value agricultural commodity in the global economy, both as a source of foreign exchange for producing countries and a global trade commodity. This study aims to examine the influence of atmosphere, price, location, and product design on consumer satisfaction at Kopi Kulo Bandar Lampung. This type of research is quantitative research. The study was conducted among all consumers in Bandar Lampung with a total of 133 respondents. The results of the study indicate that partially atmosphere and price do not have a significant effect on consumer satisfaction, and subsequently location and product design partially have a significant effect on consumer satisfaction. Simultaneously, atmosphere, price, location, and product design have a significant effect on consumer satisfaction.