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All Journal Journal of Social Comunity Services House of Wisdom: Journal on Library and Information Sciences
Putri, Dian Puspita Salsabilla
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Humanities Social Sciences

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EFFORTS TO INCREASE THE MARKET FOR PULI CRACKER PRODUCTS THROUGH REBRANDING AND HALAL CERTIFICATION Rusdi, Muhammad Iqbal; Faradiba, Vanisa Reyhan; Putri, Dian Puspita Salsabilla; Harsono, Budwi
Journal of Social Comunity Services Vol. 1 No. 3 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i3.186

Abstract

General Background: Micro, Small, and Medium Enterprises (MSMEs) are vital to economic development, yet many face challenges in expanding their market reach. Specific Background: The Puli Cracker MSME, owned by Mrs. Makilah, exemplifies this challenge, as it primarily relies on local orders without strategies for broader market expansion. Knowledge Gap: A lack of business development skills, particularly in product packaging, branding, and certification, hinders the potential growth of many small businesses like Mrs. Makilah's. Aims: This community service project aims to assist the Puli Cracker MSME in creating packaging stickers, improving product packaging, and obtaining halal certification to enable market expansion beyond the local community. Results: Through interviews and observations, the project identified key areas for improvement, including product labeling, packaging redesign, and halal certification registration. The implementation stages included creating packaging stickers, repackaging the crackers, and fulfilling halal certification requirements, all of which positively impacted the business. Novelty: The project introduced a structured, step-by-step approach to MSME development, combining product enhancement with halal certification, which is often overlooked in small-scale enterprises. Implications: The improvements in packaging and branding, along with the halal certification, are expected to significantly enhance the marketability and credibility of Mrs. Makilah’s Puli Cracker, allowing it to reach a wider market. These interventions provide a replicable model for other MSMEs aiming to grow sustainably and expand their market share.
Utilization of Canva Application to Increase Student Creativity in Learning: Pemanfaatan Aplikasi Canva untuk Meningkatkan Kreativitas Siswa dalam Belajar Putri, Dian Puspita Salsabilla; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 1: Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.109

Abstract

New media is a form of communication and information technology development. New Media describes a communication process that can be accessed anywhere and at an unlimited time. New Media currently has a lot of effects, there are positive effects and negative effects, the positive effects that arise include efficiency in communication, ease of getting needs, and many more. In education, new media has also been used to help in the learning process. This study aims to describe how to utilize a new media in the learning process of high school students, one of which is using the Canva application and also knowing the satisfaction of using the Canva application. The method used in this study is a qualitative analysis using the application of the theory of uses and gratification which was conducted with questions and answers with several students of SMA Negeri 4 Sidoarjo from various specialization classes to find out how to use and apply the Canva application in the learning process. The results of this study showed that students felt helped and satisfied by using the Canva application because it made it easier for them to create materials or assignments and increased students' creativity. Highlights: Canva enhances creativity and eases assignment creation. Students find learning more engaging with visual tools. Qualitative study shows high satisfaction using Canva in class. Keywords: Canva, Learning Process, Implementation, High School Students
Co-Authors Budwi Harsono Faradiba, Vanisa Reyhan Rochmaniah, Ainur Rusdi, Muhammad Iqbal