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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Media Farmasi : Jurnal Ilmu Farmasi (Journal Of Pharmaceutical Science)
Rahmi, Novi Henriyati
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Biochemistry, Genetics & Molecular Biology Chemistry Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Public Health

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The influence of marketing mix and service quality of Puskesmas Bojong Nangka against BPJS patient satisfaction Rahmi, Novi Henriyati; Sampurno, Sampurno; Sumaryono, Wahono
Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Vol. 7 No. 2 (2022)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/farmasains.v4i2.8840

Abstract

This study aims to analyze how the influence of the service marketing mix in this product, price, promotion, location, people, physical evidence, and the process, and the quality of health services in this case direct evidence (tangibles), reliability, responsiveness, assurance, and empathy at the Puskesmas Bojong Nangka\, Gunung Putri District, Bogor Regency towards patient satisfaction BPJS. The research method used a cross-sectional or cross-sectional descriptive analysis method. The place of research was at the Puskesmas Bojong Nangka, Gunung Putri, Bogor. The research sample amounted to 100 people. Data collection techniques are questionnaires and observations. Analysis of research data is by the Multiple Linear Regression test with Y1 = 1.515 + 0.064X1 + 0.073X2. The study concludes that the marketing mix and the quality of health services affect the satisfaction of BPJS patients in partial and both. Puskesmas quality variables more influence BPJS patient satisfaction compared to service marketing mix variables.
PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS PELAYANAN KESEHATAN PUSKESMAS BOJONG NANGKA TERHADAP KEPUASAN PASIEN BPJS Rahmi, Novi Henriyati; Sampurno, Sampurno; Sumaryono, Wahono
Media Farmasi: Jurnal Ilmu Farmasi Vol. 16 No. 1: Maret 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/mf.v16i1.12917

Abstract

Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh bauran pemasaran jasa dalam hal ini produk (product), harga (price), promosi (promotion), lokasi (place), orang (people), bukti fisik / fasilitas fisik (physical evidence), dan proses (process), dan kualitas pelayanan kesehatan dalam hal ini bukti langsung (tangibles), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy) di Puskesmas Bojong Nangka Kecamatan Gunung Putri Kabupaten Bogor terhadap kepuasan pasien BPJS. Metode penelitian menggunakan analisis deskriptif metode potong lintang atau cross sectional. Tempat penelitian adalah di Puskesmas Bojong Nangka, Gunung Putri, Bogor. Sampel penelitian berjumlah 100 orang. Teknik pengumpulan data yaitu kuesioner dan observasi. Analisis data penelitian yaitu dengan uji Regresi Linier Berganda dengan hasil Y1 = 1,515 + 0,064X1 + 0,073X2. Kesimpulan penelitian adalah bahwa bauran pemasaran dan kualitas pelayanan kesehatan berpengaruh secara parsial maupun bersama-sama terhadap kepuasan pasien BPJS.
Co-Authors Sampurno Sampurno Wahono Sumaryono