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All Journal Jurnal Pengabdian Masyarakat International Journal of Contemporary Sciences (IJCS)
Abdi, Muhamad Ruzaini
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN DAN STRATEGI PEMASARAN DIGITAL BAGI PENGURUS BUMDES DI KABUPATEN KATINGAN Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i3.1497

Abstract

Community service activities (pkm) have a strategic role in increasing the capacity of human resources (HR), especially in the field of human resource management in the village government and village-owned enterprises (bumdes). Strengthening the competence of village officials through training is one of the real approaches in overcoming the problem of weak organizational management and village finances. One of the key factors for the success of the training program in PKM is the support from superiors or organizational leaders. This support not only encourages participation in training, but also ensures the sustainability of the implementation of training results in the field. HR management in training urgently needs the support of superiors through encouragement, discussion of training objectives, and providing opportunities for the application of skills that have a significant effect on the effectiveness of training transfer to the work environment. In the context of training village financial managers, the involvement of village heads or local leaders as a form of implementation of human resource management is a strategic aspect to create sustainable changes in work behavior. This review emphasizes that the integration of institutional support is an important part of human resource development through community-based training activities.
PERAN KEKUATAN CITRA MEREK DAN WORD OF MOUTH, DALAM KEPUTUSAN MEMILIH FOVERE HOTEL DI PALANGKA RAYA, INDONESIA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/p2ba8r74

Abstract

Community service in increasing the number of consumers through strategies in the field of marketing, is carried out as a strength for business actors. The activity was carried out quantitatively by applying a questionnaire assessment system to 100 consumers. Brand image is the company's main system in hotel management that is built to provide consumer trust value. In Palangka Raya, the Fovere hotel is a three-star hotel with various facilities for vacation to metting. So, the ability of business actors/hotel management to build a brand image by providing appropriate services to consumers is needed. In addition, the form of consumer satisfaction is to give recommendations to others with word of mouth. The results show that the brand image and WOM are very important in improving the decision to choose (purchase) at the Fovere hotel in Palangka Raya.
PENDAMPINGAN DALAM MENYUSUN LAPORAN KEUANGAN PELAKU USAHA DI PALANGKA RAYA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/bnz2g667

Abstract

Pentingnya kegiatan pengabdian kepada masyarakat dalam kegiatan pendampingan penyusunan laporan keuangan pada pelaku usaha di Palangka Raya. Pendampingan dalam penyusunan laporan keuangan memiliki peran vital dalam mendukung keberlanjutan dan pertumbuhan bisnis. Melalui berbagai metode pendampingan seperti konsultasi tatap muka, online, workshop, coaching berkelanjutan, dan penggunaan software akuntansi, pelaku usaha dapat meningkatkan pemahaman finansial, menghindari kesalahan dalam pencatatan, serta mematuhi regulasi yang berlaku. Kegiatan ini dilakukan pada kelompok UMKM Kerupuk ikan sebanyak 25 kelompok di tangkiling kota Palangka Raya. Tanpa pendampingan, pelaku usaha menghadapi risiko besar seperti kesalahan dalam penyusunan laporan, pengambilan keputusan yang tidak tepat, serta sulitnya mengakses pendanaan. Untuk mencapai hasil yang optimal, kombinasi metode one-on-one coaching dengan evaluasi berkelanjutan, dilengkapi dengan workshop awal dan integrasi teknologi, merupakan pendekatan yang paling efektif. Pendampingan yang tepat memastikan pelaku usaha tidak hanya mampu menyusun laporan keuangan yang akurat, tetapi juga membangun kapasitas internal untuk mengelola keuangan bisnis secara mandiri dan efisien di masa depan.
The Role of Service Quality and Digital Promotion on Customer Loyalty Café Meine Welt Palangka Raya, Central Kalimantan Noorjaya Nahan; Abdi, Muhamad Ruzaini
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 8 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i8.10532

Abstract

Research in the field of Marketing focuses on Service Marketing and applying digital marketing to increase Customer Loyalty. This research is based on the Dynamic Capability theory which indicates that a business unit to be able to survive must be evaluated and make business strategies that are relevant to the dynamics of business change. The research was conducted at the Café Meine Weltz in Palangka Raya City with 150 consumers as a benchmark and analyzed using the SPSS 22 statistical program. The results prove that the important role of service quality and knowledge sharing is to increase customer loyalty, which is 79.3%. The implications of the results can be a reference for Café Meine Weltz business actors, and can become a global reference for business actors at cafés in the city of Palangka Raya. Future research can adopt research indicators to increase market orientation in the culinary business
Co-Authors Nahan, Noorjaya Noorjaya Nahan