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All Journal Shirkah: Journal of Economics and Business Jurnal Informasi dan Teknologi Jurnal Manajemen Sains dan Organisasi (JMSO) Studi Ilmu Manajemen dan Organisasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Pancasila (JPP) Jurnal Pengabdian Masyarakat
Nahan, Noorjaya
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Arts Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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THE ROLE OF E-COMMERCE IN MEDIATING CONSUMER LOYALTY AND BRAND AWARENESS ON PURCHASING DECISIONS ON WARDAH PRODUCTS Aprilianingsih; Nahan, Noorjaya; Karuehni, Ina
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective –  This research aims to determine the role of e-commerce in mediating consumer loyalty and brand awareness on purchasing decisions. Design/Methodology/Approach – The type of research used in this research is quantitative. The population and sample used in this research were Wardah product users among students at the Faculty of Economics and Business, Palangka Raya University. The number of respondents was 126 people using the Ferdinand formula. The data scale used in this research is a five (5) point odd Likert scale. The analytical tool used in this research is Partial Least Square (PLS) with a Structural Equation Modeling (SEM) approach. Findings – The research results show that consumer loyalty and brand awareness has a positive significant effect on Wardah product e-commerce and purchasing decisions. E-commerce has a positive and significant effect on purchasing decisions. Consumer loyalty and brand awareness has a positive and significant effect on purchasing decisions through e-commerce for Wardah products among students at the Faculty of Economics and Business, Palangka Raya University. Conclusion and Implications – E-commerce can fully mediate between consumer loyalty and brand awareness in purchasing decisions. Wardah company can increase sales by improving service to consumers in order to increase consumer loyalty and consumer brand awareness through improving e-commerce services.
The Gen Z’s Participation in Cooperatives: Do Interest and Experience Matter? Sintani, Lelo; Nahan, Noorjaya; Pakpahan, Aston
Shirkah: Journal of Economics and Business Vol 9, No 3 (2024)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v9i3.721

Abstract

Research on Generation Z and their contributions to economic activities is always intriguing to discuss, particularly efforts that can be undertaken to enhance their participation in economic growth. This study explores the roles of interest and experience as cooperative members within schools on the participation of Generation Z as cooperative members in Palangka Raya, Indonesia. Engaging 150 high school students, this research adopts a quantitative survey design to gather data concerning the interest, experience, and participation of Generation Z. The analysis results indicate that the interest and experience of Generation Z as cooperative members in schools significantly positively influence their participation at the community level. High interest fosters internal motivation, while positive experiences cultivate deep emotional and cognitive bonds with the cooperative. The combination of both yields a stronger positive impact. These findings offer insights for the development of cooperative programs in schools and regional government strategies to motivate Generation Z to actively engage in cooperative activities.
The Influence of Digital Promotion Strategies on Consumer Purchase Intentions for Culinary Products at Kampoeng Lauk Palangka Raya Nahan, Noorjaya; Aston Pakpahan; Muhamad Ruzaini Abdi
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.619

Abstract

The increasing reliance on digital media has transformed how consumers search for information, evaluate products, and make purchase decisions, especially in the food and beverage industry. Local culinary businesses must now adapt to a digital environment where effective promotional strategies can determine their competitiveness and sustainability. In response to this shift, this study examines the effectiveness of digital promotion strategies in influencing consumer purchase intention, with Kampoeng Lauk Palangka Raya serving as the case study. A quantitative approach was employed by distributing structured questionnaires to consumers exposed to Kampoeng Lauk's digital marketing efforts through social media and online platforms. Multiple linear regression analysis assessed the influence of various digital strategies, including social media content, endorsements, and paid advertisements, on consumer behavior. The results indicate that digital promotion strategies have a statistically significant impact on purchase intention. Among the variables, informative and engaging social media content was the most influential factor in motivating consumers to consider purchasing. These findings emphasize the importance of using digital tools strategically to build customer interest and brand loyalty. The study recommends that small and medium-sized culinary enterprises (SMEs) develop creative, audience-tailored content and utilize digital analytics to refine their marketing efforts. Ultimately, this research contributes to the growing discourse on digital marketing in the local business context and provides actionable insights for culinary entrepreneurs aiming to compete in a dynamic digital marketplace.
PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN DAN STRATEGI PEMASARAN DIGITAL BAGI PENGURUS BUMDES DI KABUPATEN KATINGAN Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i3.1497

Abstract

Community service activities (pkm) have a strategic role in increasing the capacity of human resources (HR), especially in the field of human resource management in the village government and village-owned enterprises (bumdes). Strengthening the competence of village officials through training is one of the real approaches in overcoming the problem of weak organizational management and village finances. One of the key factors for the success of the training program in PKM is the support from superiors or organizational leaders. This support not only encourages participation in training, but also ensures the sustainability of the implementation of training results in the field. HR management in training urgently needs the support of superiors through encouragement, discussion of training objectives, and providing opportunities for the application of skills that have a significant effect on the effectiveness of training transfer to the work environment. In the context of training village financial managers, the involvement of village heads or local leaders as a form of implementation of human resource management is a strategic aspect to create sustainable changes in work behavior. This review emphasizes that the integration of institutional support is an important part of human resource development through community-based training activities.
Influence of Quality, Service, Atmosphere on Satisfaction via Buying Interest – Season Coffee Prasetia, Gerry Agave; Meitiana, Meitiana; Kristinae, Vivy; Nahan, Noorjaya
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4670

Abstract

Purpose: This study aimed to examine the influence of product quality, service quality, and store atmosphere on customer satisfaction, with purchase intention as a mediating variable at Season Coffee in Kasongan. This study is motivated by the increasing competition in the coffee shop industry, where customer satisfaction is shaped by the quality of products, service delivery, and store ambiance. Methodology/Approach: A quantitative approach with an associative method was used. Data were collected using questionnaires distributed to 100 active customers of Season Coffee. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) with SmartPLS 3.0 was used for data analysis. Results/Findings: The findings indicate that product quality, service quality, and store atmosphere each have a positive and significant effect on purchase intention. Moreover, purchase intention significantly influenced customer satisfaction and mediated the relationship between the three independent variables and customer satisfaction. Conclusions: The results suggest that enhancing product quality, improving service performance, and optimizing store ambiance can effectively increase customers’ purchase intentions, which, in turn, improves overall customer satisfaction. Therefore, coffee shop businesses should focus on these key elements to strengthen customer loyalty and competitive advantage. Limitations: This study is limited to a specific demographic in Kasongan and may not fully represent the broader customer base of the Seasons Coffee. Contribution: This study contributes to the development of consumer behavior models in Indonesia’s coffee shop industry and provides empirical support for the mediating role of purchase intention between service attributes and customer satisfaction.
PERAN KEKUATAN CITRA MEREK DAN WORD OF MOUTH, DALAM KEPUTUSAN MEMILIH FOVERE HOTEL DI PALANGKA RAYA, INDONESIA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/p2ba8r74

Abstract

Community service in increasing the number of consumers through strategies in the field of marketing, is carried out as a strength for business actors. The activity was carried out quantitatively by applying a questionnaire assessment system to 100 consumers. Brand image is the company's main system in hotel management that is built to provide consumer trust value. In Palangka Raya, the Fovere hotel is a three-star hotel with various facilities for vacation to metting. So, the ability of business actors/hotel management to build a brand image by providing appropriate services to consumers is needed. In addition, the form of consumer satisfaction is to give recommendations to others with word of mouth. The results show that the brand image and WOM are very important in improving the decision to choose (purchase) at the Fovere hotel in Palangka Raya.
PENDAMPINGAN DALAM MENYUSUN LAPORAN KEUANGAN PELAKU USAHA DI PALANGKA RAYA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/bnz2g667

Abstract

Pentingnya kegiatan pengabdian kepada masyarakat dalam kegiatan pendampingan penyusunan laporan keuangan pada pelaku usaha di Palangka Raya. Pendampingan dalam penyusunan laporan keuangan memiliki peran vital dalam mendukung keberlanjutan dan pertumbuhan bisnis. Melalui berbagai metode pendampingan seperti konsultasi tatap muka, online, workshop, coaching berkelanjutan, dan penggunaan software akuntansi, pelaku usaha dapat meningkatkan pemahaman finansial, menghindari kesalahan dalam pencatatan, serta mematuhi regulasi yang berlaku. Kegiatan ini dilakukan pada kelompok UMKM Kerupuk ikan sebanyak 25 kelompok di tangkiling kota Palangka Raya. Tanpa pendampingan, pelaku usaha menghadapi risiko besar seperti kesalahan dalam penyusunan laporan, pengambilan keputusan yang tidak tepat, serta sulitnya mengakses pendanaan. Untuk mencapai hasil yang optimal, kombinasi metode one-on-one coaching dengan evaluasi berkelanjutan, dilengkapi dengan workshop awal dan integrasi teknologi, merupakan pendekatan yang paling efektif. Pendampingan yang tepat memastikan pelaku usaha tidak hanya mampu menyusun laporan keuangan yang akurat, tetapi juga membangun kapasitas internal untuk mengelola keuangan bisnis secara mandiri dan efisien di masa depan.
Training on Job Satisfaction Analysis and Motivation on the Performance of Car Dealer Emloyes in the Cuty of Palangka Raya Nahan, Noorjaya; Toendan, Rita Yuanita; Tunjang, Hansly
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7983

Abstract

Community service activities with analysis of the job satisfaction system for employees in increasing the sense of comfort and belonging at work are unique activities carried out. This activity was carried out on 63 employees who were registered as actively working. This is to improve management and systems between job satisfaction and worker motivation which can improve performance. By analogy, the results of this service become a reference for business owners in providing policies in the workplace. Implementation of the results of service activities with this analysis really helps workers in expressing and showing job satisfaction and motivation in achieving company targets. Theoretical and practical implications are obtained in the results of this research. Where the theoretical implications show the results that job satisfaction and motivation have a significant effect on the performance of Honda Trio Raya employees in Palangka Raya City. This shows empirical support and strengthens the statement regarding the results of previous studies and statements in the literature that job satisfaction and motivation are indeed influencing factors to improve performance. The practical implications can be seen from the results of hypothesis testing showing that between the two independent variables, the job satisfaction variable has the highest influence on performance compared to other variables. In further service activities, this can be carried out at other dealers by including the work environment and service quality as the basis for the analysis.
PENGARUH REVIEW PRODUK DAN KONTEN MARKETING PADA TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN SKINTIFIC PADA GENERASI Z DI KOTA PALANGKA RAYA Bulan Putri, Marjuliansi; Nahan, Noorjaya; Ruzaini Abdi, Muhamad; Harjoni, Harjoni
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3531

Abstract

The digital era has transformed social media platforms into transaction channels, including TikTok Shop which has become a popular e-commerce platform among Generation Z. This study aims to analyze the influence of product reviews and marketing content on TikTok Shop on Skintific purchase decisions among Generation Z in Palangka Raya City. The research used quantitative methods with survey techniques on respondents aged 17-28 years who actively use TikTok and are interested in skincare products. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results showed that product reviews have a positive and significant effect on purchase decisions. Marketing content has a greater and more dominant influence than product reviews. Simultaneously, both variables significantly influence and can explain most of the variation in purchase decisions. The findings show that Generation Z in Palangka Raya City is more influenced by visual and interactive marketing content compared to product reviews in making purchase decisions. This indicates the need to optimize integrated marketing content strategies to improve sales effectiveness on the TikTok Shop platform, particularly in reaching young consumers who have digital native characteristics.
Co-Authors Abdi, Muhamad Ruzaini Aprilianingsih Aston Pakpahan Bulan Putri, Marjuliansi Harjoni Harjoni Karuehni, Ina Kristinae, Vivy Lelo Sintani Meitiana Meitiana, Meitiana Muhamad Ruzaini Abdi Pakpahan, Aston Prasetia, Gerry Agave Ruzaini Abdi, Muhamad Toendan, Rita Yuanita Tunjang, Hansly