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All Journal Jurnal Informasi dan Teknologi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Pancasila (JPP) Jurnal Pengabdian Masyarakat
Nahan, Noorjaya
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Arts Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN DAN STRATEGI PEMASARAN DIGITAL BAGI PENGURUS BUMDES DI KABUPATEN KATINGAN Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i3.1497

Abstract

Community service activities (pkm) have a strategic role in increasing the capacity of human resources (HR), especially in the field of human resource management in the village government and village-owned enterprises (bumdes). Strengthening the competence of village officials through training is one of the real approaches in overcoming the problem of weak organizational management and village finances. One of the key factors for the success of the training program in PKM is the support from superiors or organizational leaders. This support not only encourages participation in training, but also ensures the sustainability of the implementation of training results in the field. HR management in training urgently needs the support of superiors through encouragement, discussion of training objectives, and providing opportunities for the application of skills that have a significant effect on the effectiveness of training transfer to the work environment. In the context of training village financial managers, the involvement of village heads or local leaders as a form of implementation of human resource management is a strategic aspect to create sustainable changes in work behavior. This review emphasizes that the integration of institutional support is an important part of human resource development through community-based training activities.
PERAN KEKUATAN CITRA MEREK DAN WORD OF MOUTH, DALAM KEPUTUSAN MEMILIH FOVERE HOTEL DI PALANGKA RAYA, INDONESIA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/p2ba8r74

Abstract

Community service in increasing the number of consumers through strategies in the field of marketing, is carried out as a strength for business actors. The activity was carried out quantitatively by applying a questionnaire assessment system to 100 consumers. Brand image is the company's main system in hotel management that is built to provide consumer trust value. In Palangka Raya, the Fovere hotel is a three-star hotel with various facilities for vacation to metting. So, the ability of business actors/hotel management to build a brand image by providing appropriate services to consumers is needed. In addition, the form of consumer satisfaction is to give recommendations to others with word of mouth. The results show that the brand image and WOM are very important in improving the decision to choose (purchase) at the Fovere hotel in Palangka Raya.
PENDAMPINGAN DALAM MENYUSUN LAPORAN KEUANGAN PELAKU USAHA DI PALANGKA RAYA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/bnz2g667

Abstract

Pentingnya kegiatan pengabdian kepada masyarakat dalam kegiatan pendampingan penyusunan laporan keuangan pada pelaku usaha di Palangka Raya. Pendampingan dalam penyusunan laporan keuangan memiliki peran vital dalam mendukung keberlanjutan dan pertumbuhan bisnis. Melalui berbagai metode pendampingan seperti konsultasi tatap muka, online, workshop, coaching berkelanjutan, dan penggunaan software akuntansi, pelaku usaha dapat meningkatkan pemahaman finansial, menghindari kesalahan dalam pencatatan, serta mematuhi regulasi yang berlaku. Kegiatan ini dilakukan pada kelompok UMKM Kerupuk ikan sebanyak 25 kelompok di tangkiling kota Palangka Raya. Tanpa pendampingan, pelaku usaha menghadapi risiko besar seperti kesalahan dalam penyusunan laporan, pengambilan keputusan yang tidak tepat, serta sulitnya mengakses pendanaan. Untuk mencapai hasil yang optimal, kombinasi metode one-on-one coaching dengan evaluasi berkelanjutan, dilengkapi dengan workshop awal dan integrasi teknologi, merupakan pendekatan yang paling efektif. Pendampingan yang tepat memastikan pelaku usaha tidak hanya mampu menyusun laporan keuangan yang akurat, tetapi juga membangun kapasitas internal untuk mengelola keuangan bisnis secara mandiri dan efisien di masa depan.
Training on Job Satisfaction Analysis and Motivation on the Performance of Car Dealer Emloyes in the Cuty of Palangka Raya Nahan, Noorjaya; Toendan, Rita Yuanita; Tunjang, Hansly
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7983

Abstract

Community service activities with analysis of the job satisfaction system for employees in increasing the sense of comfort and belonging at work are unique activities carried out. This activity was carried out on 63 employees who were registered as actively working. This is to improve management and systems between job satisfaction and worker motivation which can improve performance. By analogy, the results of this service become a reference for business owners in providing policies in the workplace. Implementation of the results of service activities with this analysis really helps workers in expressing and showing job satisfaction and motivation in achieving company targets. Theoretical and practical implications are obtained in the results of this research. Where the theoretical implications show the results that job satisfaction and motivation have a significant effect on the performance of Honda Trio Raya employees in Palangka Raya City. This shows empirical support and strengthens the statement regarding the results of previous studies and statements in the literature that job satisfaction and motivation are indeed influencing factors to improve performance. The practical implications can be seen from the results of hypothesis testing showing that between the two independent variables, the job satisfaction variable has the highest influence on performance compared to other variables. In further service activities, this can be carried out at other dealers by including the work environment and service quality as the basis for the analysis.
PENTINGNYA PERAN DOSEN DALAM PRAKTIK KEWIRAUSAHAAN MAHASISWA MANAJEMEN Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2025

Abstract

This community service aims to describe the importance of the role of lecturers in assisting the entrepreneurial practices of students of the Management Study Program. The problems faced by students in entrepreneurial practice include low courage to start a business, weak business planning, limited product creativity, and obstacles in marketing. The method used in this activity is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Service activities are carried out through the stages of entrepreneurship socialization, assistance in the preparation of business ideas and plans, the implementation of business practices, and monitoring and evaluation. The results of the activity show that lecturer assistance has a positive impact on increasing motivation, confidence, creativity, and managerial ability of students in running a business. Students are able to develop products, market independently, and show improvement in soft skills such as communication, teamwork, and responsibility. This activity concluded that the role of lecturers as supervisors, motivators, facilitators, and evaluators greatly determines the success of student entrepreneurial practices. Therefore, lecturer assistance in entrepreneurship practice needs to be strengthened as an applicative learning strategy in producing independent and competitive young entrepreneurs.
The Influence of Digital Promotion Strategies on Consumer Purchase Intentions for Culinary Products at Kampoeng Lauk Palangka Raya Nahan, Noorjaya; Aston Pakpahan; Muhamad Ruzaini Abdi
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.619

Abstract

The increasing reliance on digital media has transformed how consumers search for information, evaluate products, and make purchase decisions, especially in the food and beverage industry. Local culinary businesses must now adapt to a digital environment where effective promotional strategies can determine their competitiveness and sustainability. In response to this shift, this study examines the effectiveness of digital promotion strategies in influencing consumer purchase intention, with Kampoeng Lauk Palangka Raya serving as the case study. A quantitative approach was employed by distributing structured questionnaires to consumers exposed to Kampoeng Lauk's digital marketing efforts through social media and online platforms. Multiple linear regression analysis assessed the influence of various digital strategies, including social media content, endorsements, and paid advertisements, on consumer behavior. The results indicate that digital promotion strategies have a statistically significant impact on purchase intention. Among the variables, informative and engaging social media content was the most influential factor in motivating consumers to consider purchasing. These findings emphasize the importance of using digital tools strategically to build customer interest and brand loyalty. The study recommends that small and medium-sized culinary enterprises (SMEs) develop creative, audience-tailored content and utilize digital analytics to refine their marketing efforts. Ultimately, this research contributes to the growing discourse on digital marketing in the local business context and provides actionable insights for culinary entrepreneurs aiming to compete in a dynamic digital marketplace.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS (THRIFTING): STUDI KASUS PADA KONSUMEN MISSMI SHOP DI KOTA PALANGKA RAYA Melda Oktavia, Sri; Nahan, Noorjaya; Harjoni, Harjoni; Sukmani, Meylinda
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4493

Abstract

This study analyzes the effect of price and promotion on purchasing decisions for secondhand clothing (thrifting) among Missmi Shop consumers in Palangka Raya City. Using a quantitative method with multiple linear regression analysis on 96 respondents through purposive sampling. Data were collected using online questionnaires and analyzed with SPSS Version 27. The results show that partially price has no significant effect on purchasing decisions, while promotion has a positive and significant effect. Simultaneously, both variables have a significant effect with a good ability to explain variations in purchasing decisions. The study concludes that promotion is the dominant factor in driving thrift purchasing decisions, while price is not the main consideration for consumers. Future research is recommended to add variables such as product quality, brand image, and shopping experience, as well as expand the diversity of respondents.
PERAN DOSEN DALAM PELATIHAN KEWIRAUSAHAAN DI WISATA KERENG BANGKIRAI PALANGKA RAYA Nahan, Noorjaya; Abdi, Muhamad Ruzaini
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2026): BESIRU : Jurnal Pengabdian Masyarakat, April 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i4.2524

Abstract

This community service activity aims to increase the knowledge, skills, and motivation of entrepreneurship of the community and business actors in the Kereng Bangkirai Palangka Raya Tourism area. Kereng Bangkirai is one of the leading tourist destinations in Palangka Raya City which has black water tourism attractions, river trails, local culture, and the potential of the community's creative economy. The location is in Kereng Bangkirai Village, Sebangau District, Palangka Raya City, and is known as one of the entrances to the Sebangau National Park area. The problems faced by the community around the tourist area include limited business management skills, digital marketing, product innovation, simple financial management, and tourism service strategies. Therefore, lecturers have an important role as facilitators, educators, motivators, and companions in entrepreneurship training activities. The method of the activity is carried out through lectures, discussions, business idea preparation practices, marketing simulations, and evaluation of participants' understanding. The results of the activity show that entrepreneurship training can increase participants' understanding of the importance of innovation, service, branding, financial recording, and the use of digital media to support businesses in tourist areas. This activity is expected to encourage the economic independence of local communities and strengthen the development of tourism based on community empowerment.
Investasi Bijak: Bagaimana Pengetahuan Keuangan dan Literasi Keuangan Mempengaruhi Keputusan Investasi Guru Di Kota Palangka Raya Dengan Minat Investasi Sebagai Mediasi Nurwati, Solikah; Mahrita, Ani; Nahan, Noorjaya; Syamsudin, Achmad; Peridawaty, Peridawaty
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6278

Abstract

The development of financial technology and increasing public access to investment instruments, encourage the participation of various professional groups to invest in the capital market. Teachers who are classified as employees and professionals have a lower level of financial literacy compared to other professions, so the population of this study is active ASN status teachers at SMAN Palangka Raya City = 538 people, with a random sample obtained 100 teachers. Analysis with Smart PLS version 4.0. Using four latent variables; two endogenous variables (investment knowledge and financial literacy); one moderating variable (investment interest) and one exogenous variable (investment decision). The four variables were analyzed for their direct and indirect influence between endogenous, moderating, and exogenous variables. The output results of R²: 1) investment interest = 0.182 (weak), 2). Investment decision = 0.218 (weak) and the results of the study show: (1) investment interest is influenced by investment knowledge variables and financial literacy with a positive relationship; 2) financial literacy is able to influence teacher investment decisions with a unidirectional relationship, but investment knowledge and investment interest cannot influence investment decisions; 3) investment interest is not able to act as a link between investment knowledge and financial literacy towards investment decisions of SMAN teachers in Palangka Raya City in the capital market.
Co-Authors Abdi, Muhamad Ruzaini Aston Pakpahan Harjoni Harjoni Kristinae, Vivy Mahrita, Ani Meitiana Melda Oktavia, Sri Muhamad Ruzaini Abdi Nurwati, Solikah Peridawaty, Peridawaty Prasetia, Gerry Agave Sukmani, Meylinda Syamsudin, Achmad Toendan, Rita Yuanita Tunjang, Hansly