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All Journal Journal of Economic, Management and Entrepreneurship
Frisca Intan Syafarina
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Implementasi Inovasi Produk Pada DKM Cakes & Cookies Frisca Intan Syafarina; Edy Wahyudi; Wheny Khristianto
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.76

Abstract

This research aims to describe product innovation carried out by one of the in this study are the owner as a key informant operational director and consumers in relation to product innovation. The data analysis used is domain analysis and taxonomy analysis. The result of this study are that DKM Cakes & Cookies has implemented 5 bases of product innovation, namely modulation-based innovation, size-based innovation, packaging-based innovation complementary material development-based innovation, effort reduction-based innovation The phenomenon that occurs shows that the product innovation most often carried out by DKM Cakes & Cookies is complementary material development-based innovation by producing more than 100 menu variations and creating limited edition products that are only sold once a year with a different product selection every 1 month, which is named dynamite products.
Co-Authors Edy Wahyudi Wheny Khristianto