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All Journal Jurnal Indonesia Sosial Teknologi eProceedings of Management
Bil Balqis, Putri Shalsa
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Rebranding Pelindo Solusi Digital pada Era Digital Bil Balqis, Putri Shalsa; Sutarjo, Moch. Armien Syifaa
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

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Abstract

Proses rebranding perusahaan memiliki strategi public relations sebagai hal penting, karena rebranding menggunakan rencana perubahan branding yang hendak disampaikan pada masyarakat. Penelitian ini membahas strategi rebranding Pelindo Solusi Digital pada era digital. Penelitian ini bertujuan untuk mengetahui strategi Pelindo Solusi Digital dalam melakukan rebranding perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus serta pengumpulan data penelitian ini menggunakan teknik wawancara, observasi, dan dokumentasi. Penelitian ini menggunakan strategi public relations menurut Cutlip Center dan Broom dalam Nova (2014) yakni fact finding, planning, communication, dan evaluation. Hasil penelitian ini menunjukkan bahwa Pelindo Solusi Digital melakukan proses rebranding perusahaan dengan mengacu pada teori Cutlip Center dan Broom. Dalam fact finding terdapat fakta bahwa rebranding terjadi karena terjadi perubahan pada strategi perusahaan, planning adalah membuat strategi yang akan digunakan selama proses rebranding, kemudian communication adalah tahapan mengimplementasikan proses rebranding, dan evaluation menjadi acuan mengukur keberhasilan dari strategi yang telah diimplementasikan.Kata Kunci-Pelindo Solusi Digital, rebranding, strategi public relations
Communication Accommodation Analysis of Mobile Legend Online Game Player Group at Telu Esports Bil Balqis, Putri Shalsa; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1302

Abstract

Communication accommodation is by definition a form of a person adapting himself or in other words the adaptation made to the person he is speaking to. This research will discuss the analysis of group communication accommodation for mobile legend online game players on Tel-u Alpha. This research aims to determine the group communication accommodation that occurs among mobile legend online game players on Tel-u Alpha. This research uses qualitative methods by collecting data through interviews with focus group discussions conducted with Tel-u Alpha. In this research, Giles uses CAT theory or Communication Accommodation Theory. The research results showed that there were adjustments made by each member of the Tel-u Alpha team because adjusting their way of communicating, would make it easier for the team to achieve common goals. This can happen because communication accommodation aims to equalize perceptions to reduce conflict that will occur in a group.
Co-Authors Moch Armien Syifaa Sutarjo Sudradjat, Ratih Hasanah