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The Effect of Negative User-Generated Content Reviews in the Form of Testimonials on Interest in Visiting Borobudur Temple, Prambanan, and Ratu Boko Palace Nusanti, Wingkie
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.2277

Abstract

Historical tourism in Indonesia, especially destinations such as Borobudur Temple, Prambanan, and Ratu Boko Palace, has great potential to attract both domestic and international tourists. However, negative reviews that come from user-generated content in the form of testimonials are often a factor that can affect the interest of tourist visits. This study aims to analyze the impact of negative reviews on interest in tourist visits to these historical destinations. This study aims to eval_uate the extent to which negative reviews affect interest in tourist visits to three main cultural destinations in Indonesia: Borobudur Temple, Prambanan Temple, and Ratu Boko Palace. This study uses a descriptive quantitative method by collecting data through a survey of 58 respondents who have visited the three destinations. The data was processed using SPSS software to test the validity, reliability, and influence of negative reviews on the interest of tourist visits. The results of the analysis showed that negative reviews did not significantly affect the interest of tourists visiting Borobudur Temple, Prambanan, and Ratu Boko Palace. All three destinations remain the top choice for tourists, despite the negative reviews, mainly due to their strong historical reputation and visual appeal. This study concludes that negative reviews do not have a significant influence on the interest in tourist visits to the historical destinations of Borobudur, Prambanan, and Ratu Boko Palace. Therefore, destination managers are advised to continue to pay attention to negative reviews as eval_uation material but do not need to worry too much about the impact on tourist visits.
Sustainable Tourism Management at Prambanan Temple: Analysis of Utilization, Cultural Preservation, and Local Community Welfare Nusanti, Wingkie; Pramezwari, Amelda; kusumo, Elang
Journal of Social Research Vol. 5 No. 1 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i1.2906

Abstract

This study examines the implementation of sustainable tourism management at Prambanan Temple, focusing on the coordination challenges between PT Taman Wisata Candi (TWC) and the Cultural Heritage Preservation Center and Museum (BPK MCB), as well as the implications for economic equity, cultural preservation, and local community welfare. Using a qualitative case study approach, data were collected through in-depth interviews with pentahelix stakeholders (academics, industry players, communities, government, and media), direct observations, and documentation analysis. The findings reveal that although PT TWC has actively organized various cultural events and empowered local communities through MSME involvement and labor absorption, the economic benefits have not been evenly distributed, and community participation remains limited, particularly in the planning and evaluation stages. Coordination between PT TWC, which is oriented toward tourism utilization, and BPK MCB, which focuses on conservation, faces challenges due to differences in priorities, lack of structured formal meetings, and overlapping regulations at various administrative levels. Cultural preservation efforts are also at risk of over-commercialization that can erode authenticity and cultural values. This study concludes that effective sustainable tourism management requires regulatory synchronization, strengthening local community participation through a community-based tourism approach, fair distribution of economic benefits, and holistic collaboration among all stakeholders to balance tourism utilization, cultural heritage preservation, and local community welfare.