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All Journal Jurnal Ilmu Komputer dan Teknologi (IKOMTI) Jurnal Pelayanan Masyarakat Jurnal Publikasi Manajemen Informatika
Asharryadi Noegroho
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pelatihan Inovasi Usaha dan Digital Marketing Bagi Pelaku Usaha Catering dan Angkringan di Kel. Sidanegara, Kec. Cilacap Tengah, Kab. Cilacap Asharryadi Noegroho; Annisa Rahayu Pangesti; Dede Yusuf; Safitri Dwi Lestari; Syifa Marsyanda
Jurnal Pelayanan Masyarakat Vol. 1 No. 2 (2024): Juni: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i2.182

Abstract

Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.
Perancangan Sistem Informasi untuk Meningkatkan Pemasaran Paket Wisata CV Animedia Tour Berbasis Mobile Sumantri, Raden Bagus Bambang; Walidy Rahman Hakim; Asharryadi Noegroho; Safitri Dwi Lestari; Syifa Marsyanda Chairunnisa
Jurnal IT UHB Vol 6 No 3 (2025): Jurnal Ilmu Komputer dan Teknologi
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/ikomti.v6i3.1998

Abstract

The tourism sector plays a vital role in boosting Indonesia's economy, with numerous attractive destinations. Along with the rapid development of information technology, this sector faces a significant opportunity for transformation through the implementation of mobile-based digital systems. CV Animedia Tour, a company providing travel services, faces challenges with limited promotional reach and a manual reservation system that hinders operational efficiency. This research aims to design a mobile-based information system that can enhance marketing efficiency and user convenience. This system allows customers to easily access information, make bookings, and receive updates on the latest travel offers. The methodology used in this research is prototyping, which involves several stages such as interviews, observations, and literature reviews. The results of the evaluation using the System Usability Scale (SUS) show that the application is well-received by users, with an average score of 72.5, indicating a high level of usability. The implementation of this system not only improves operational efficiency but also expands market reach and increases customer satisfaction. Moving forward, the company should continue to develop the application based on user feedback to ensure its relevance and effectiveness.
Pengaruh Mindset Kewirausahaan, Pemanfaatan Ai, Kreativitas, dan Minat Berwirausaha Terhadap Tingkat Keberhasilan Rintisan Usaha Mahasiswa Asharryadi Noegroho; Dede Yusuf; Laeli Farkhah; Salwa Dwi Septian B
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3764

Abstract

This study aims to analyse the influence of entrepreneurial mindset, the use of artificial intelligence (AI), creativity, and entrepreneurial interest on the success rate of student business start-ups. Using a quantitative approach and multiple linear regression methods, this study involved 150 student respondents who had been running a business for at least three months. The results of the analysis showed that the independent variables had a very weak relationship with the success of the start-up, with a coefficient of determination (R²) of 2.3%. Nonetheless, these findings underscore the importance of integrating elements such as entrepreneurial mindset, creativity, and the use of technology in entrepreneurship education to improve students' competitiveness in the market. This study also provides recommendations for higher education institutions to design more structured and technology-based entrepreneurship programmes, in order to support the success of student businesses in a sustainable manner.
Co-Authors Annisa Rahayu Pangesti Bambang Sumantri, R Bagus Dede Yusuf Farkhah, Laeli Safitri Dwi Lestari Salwa Dwi Septian B Syifa Marsyanda Syifa Marsyanda Chairunnisa Walidy Rahman Hakim