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Ramadhan, Ray Akbar
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MANAJEMEN STRATEGI PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL PADA PONDOK PESANTREN MODERN TAHFIDZUL QUR’AN MUHAMMADIYAH BOARDING SCHOOL (MBS) AT TANWIR MAMUJU Ramadhan, Ray Akbar; Jelatu, Herman
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 1 (2024)
Publisher : Pojok Publisher

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Abstract

This study aims to determine (1) How is the management of social media-based educational marketing strategies at the modern Islamic boarding school for memorizing the Qur'an, Muhammadiyah boarding school (MBS) At-Tanwir Mamuju, (2) Can the management of social media-based educational marketing strategies that are implemented increase students at the modern Islamic boarding school for memorizing the Qur'an, Muhammadiyah boarding school (MBS) At-Tanwir Mamuju. This study uses a qualitative approach. The analysis technique in this study uses interactive analysis techniques, namely data collection, data presentation, reduction and conclusions to determine the management of social media-based educational marketing strategies. The results of the study show that since 2020 to 2024 Muhammadiyah boarding school (MBS) has implemented a social media-based educational marketing strategy as a marketing promotion media, from the implementation of social media-based marketing strategies there has been an increase in the number of students by presenting a good image to the public to convince parents of students to use educational service products offered through social media websites, Facebook, Instagram, and TikTok.
Co-Authors Jelatu, Herman