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All Journal Technomedia Journal TECHNO-SOCIO EKONOMIKA Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Sang Buana
Fahrulrozi, Muhamad
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : TECHNO-SOCIO EKONOMIKA

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PENGEMBANGAN DESAIN KEMASAN PRODUK KOPI DJAMUDJU ROAST BEAN BERDASARKAN PREFERENSI KONSUMEN MENGGUNAKAN METODE KANSEI ENGINEERING Munandar, Ahmad; Fahrulrozi, Muhamad
TECHNO-SOCIO EKONOMIKA Vol 17 No 2 (2024): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2024.17.2.3019

Abstract

The domestic coffee industry is quite diverse, ranging from small-scale industries to the international coffee market. One of the MSMEs producing processed coffee in the city of Bandung is Djamudju Roast Bean. The problem that occurs in the coffee business is the decline in sales and some shortcomings in consumer assessments regarding the quality and appearance of coffee packaging. The product development strategy that can be done is by developing primary packaging. Therefore, it is necessary to develop product packaging design according to consumer preferences. The objective achieved is to produce coffee packaging design according to consumer preferences using the Kansei Engineering method. Application of Kansei Engineering Method, using 20 Kansei Words with 5 packaging design elements (material, label, shape, color, and accessories). Questionnaires were given to 67 respondents to find out consumer preferences for Djamudju Roast Bean coffee packaging and 16 samples of similar coffee packaging. Conjoin analysis was conducted to determine the relationship between 20 Kansei words and 5 coffee packaging design elements (material, label, shape, color, and accessories). Based on the results obtained, the design of a combination of coffee packaging in accordance with consumer preferences based on 20 Kansei words is packaging with aluminum foil material, with digital printing labels, gusset pouch shapes, many colors and zipper lock accessories. It is expected that from the new packaging design based on consumer preferences, the product will be able to compete in the market in a sustainable manner.
Pembuatan Display Penunjuk Arah dan Nama Objek Wisata di Kawasan Agro Edu Wisata Nurwathi, Nurwathi; Garnia, Erna; Perdana, Rangga Satria; Fahrulrozi, Muhamad; Maharani, Lisya
TECHNO-SOCIO EKONOMIKA Vol 18 No 2 (2025): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.2.4257

Abstract

The development of Agro-Educational Tourism is now growing rapidly as an effort to restore the community's economy through the tourism and agriculture sectors. Sindulang Village, Sumedang Regency, is located in the Gunung Kereceng area and is one of the potential locations for developing Agro-Educational Tourism. The challenges faced in managing this area include the need for integrated tourism management and educational capabilities to enhance the visitor experience. Additionally, some visitors get lost due to the lack of directional signs. Therefore, it is necessary to create more displays to reduce difficulties in reaching the intended location. This study aims to design and create directional signboards and tourist attraction name boards in the Baruimun-Hill, applying the principles of ergonomics. The research steps included problem analysis, site surveys, data collection from 44 students, data calculation, followed the creation and installation of the display. Ergonomic principles were applied in determining the dimensions of the letters, the distance, and the color to ensure readability and visual appeal. As a result, the directional signs have a visibility distance of 18 meters with a letter height of 90 mm, while the tourist attraction signs have a visibility distance of 50 meters with a letter height of 250 mm. The combination of a brown background and white lettering was chosen for its high contrast and suitability to the environment. This implementation not only makes it easier for visitors but also enhances the tourist experience, supports the development of the tourist area, and creates visual with ergonomic principles.
Co-Authors Ade Geovania Azwar Ahmad Munandar Djoko Pitoyo Erna Garnia Hady Siti Hadijah, Hady Siti Ismono, Ahlan Lisaumi, Siti Riyyan Maharani, Lisya Ningrum, Rahmadani Tyas Noor, Nasa Naqqasy Nurwathi, Nurwathi Perdana, Rangga Satria Riandhita Arief Permana, Denny