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PENDAMPINGAN PADA KANTIN PESANTREN DALAM MENINGKATKAN PENDAPATAN USAHA MELALUI RENCANA PEMASARAN DAN PEMANFAATAN PENGGUNAAN PAMFLET Riyanti, Riyanti; Aminah, Aidil; Rosliyati, Rosliyati; Warnida, Warnida
ABDINA: Jurnal Sosial dan Pengabdian kepada Masyarakat Vol 2, No 1 (2023)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/abdina.v2i1.1253

Abstract

The purpose of this activity is to provide understanding, delivery and training to Central Canteen business partners in the aspects of marketing planning utilization of pamphlets so that they can increase their income. This mentoring activity is carried out by students Sharia Economics Study Program at the Dirosat Islamiyah Institute Prenduan Al-Amien Prenduan with a program that has four stages of implementation, namely preparation and planning, implementation, evaluation and monitoring. This stage ensures that program goals, targets and results are achieved. This activity is carried out using participatory methods such as observation, interviews, discussions focus groups, and joint decision making. The results of a series of 4 stages are an increase in Central Canteen TMI Al-Amien's revenue, an increase in the quantity and quality of Central Canteen TMI Al-Amien marketed, and an increase in the marketing of quality service products.
APPLICATION OF SERVICE EXCELLENT IN INCREASING MEMBER LOYALTY AT BMT NU GILIRAJA Riyanti, Riyanti; Aminah, Aidil
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol 9 No 1 (2026): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v9i1.10609

Abstract

This study examines the application of service excellence in improving member loyalty at BMT NU Giliraja, a community-based Islamic microfinance institution in Sumenep Regency, East Java. The institution faces challenges in maintaining member loyalty, with declining member participation and an increase in non-performing loans. This study employs a descriptive qualitative approach using data collection techniques such as in-depth interviews, non-participatory observation, and internal documentation. The research focuses on analyzing how the dimensions of service excellence-including responsiveness, empathy, transparency, and Islamic values-contribute to member loyalty. The main findings indicate that member loyalty is more influenced by personal interactions based on religious and social values than by physical facilities or technical services. Service speed, empathetic attitudes of staff, transparency of information, and service innovations such as pickup deposits and WhatsApp are dominant factors in building loyalty. Practically, this study suggests that BMT NU Giliraja needs to strengthen staff soft skills training and continue digital service innovations to expand access without reducing personal closeness. Theoretically, this study enriches the literature on service excellence in community-based Islamic microfinance institutions and contributes to the development of Islamic economics and Islamic education in the future.