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All Journal Journal of Applied Economics in Developing Countries Indonesian Journal of Community Empowerment
Nuratri, Sahira Marisa
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health

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PEMBERDAYAAN UMKM DALAM DIGITALISASI DAN INOVASI UNTUK PENGUATAN PASAR DI DESA BANJAREJO, TULUNGAGUNG Sukmawati, Noni Kartika; Nuratri, Sahira Marisa; NurCholis, Muhammad David; Arsyad, Nurul Arfanadila; Firmansyah, Farhan Aryo; Asheva, Naufal Fadel; Jamilah, Lina Rohmatul; Rahmami, Luthfiah Aulia; Husna, Ulya Faiza; Hanina, Faiha' Rachma; Paramitha, Syadza; Hernaoli, Purnomo; Fu'adi, Muhammad Misbachul; Pratama, Fikri Nuvian; Samudro, Bhimo Rizky
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 5 (2024): MAJU : Indonesian Journal of Community Empowerment, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/w396ae82

Abstract

Artikel ini membahas pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Banjarejo, Tulungagung, melalui digitalisasi, inovasi, evaluasi, dan promosi untuk meningkatkan daya saing. UMKM memiliki kontribusi signifikan terhadap ekonomi Indonesia, tetapi menghadapi tantangan dalam akses modal dan teknologi. Program pengabdian masyarakat yang dilakukan oleh mahasiswa Universitas Sebelas Maret mencakup sosialisasi dan pendampingan untuk membantu UMKM beradaptasi dengan digitalisasi dan inovasi. Hasilnya menunjukkan peningkatan pengetahuan dan keterampilan digital di kalangan pelaku UMKM, serta kesadaran akan pentingnya legalitas usaha. Meskipun program ini memberikan dasar yang kuat untuk pengembangan UMKM, diperlukan tindak lanjut untuk mempertahankan hasil yang dicapai.
DOES THE ECONOMIC VALUE OF THE PRAMBANAN TEMPLE REFLECT ITS HERITAGE VALUE? Mulia, Nabila Wahyu; Elvina, Norma Ayu; Nuratri, Sahira Marisa; Depri, Depri
Journal of Applied Economics in Developing Countries Vol 9, No 1 (2024): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v9i1.85299

Abstract

This study aims to estimate the economic value of the Prambanan Temple tourist attraction using the Travel Cost Method (TCM). The visitor willingness to pay for entrance tickets is used to reflect the economic value of the Prambanan Temple's cultural heritage, assessed with the Individual Travel Cost Method (ITCM) approach. The analysis utilizes Ordinary Least Squares (OLS) regression. The study included 186 respondents. Total visitor willingness to pay for the Prambanan Temple is Rp 10,747,976 ($688.57), with an average visitor willingness to pay of Rp 57,753 ($3.70) per visit. The current entrance ticket price is Rp 50,000 ($3.22). This suggests that the value of the Prambanan Temple's cultural heritage to visitors is higher than the current ticket price. The consumer surplus generated by the 186 respondents is Rp 1,399,358 ($89.65), with a consumer surplus per individual of Rp 7,492 ($0.48). 
Co-Authors Arsyad, Nurul Arfanadila Asheva, Naufal Fadel Bhimo Rizky Samudro, Bhimo Rizky Depri, Depri Elvina, Norma Ayu Firmansyah, Farhan Aryo Fu'adi, Muhammad Misbachul Hanina, Faiha' Rachma Hernaoli, Purnomo Husna, Ulya Faiza Jamilah, Lina Rohmatul Mulia, Nabila Wahyu NurCholis, Muhammad David Paramitha, Syadza Pratama, Fikri Nuvian Rahmami, Luthfiah Aulia Sukmawati, Noni Kartika