Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR)
Widiastuti, Laras Prismafika
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Live Streaming Commerce on Purchase Intention Based on the Stimulus-Organism-Response (SOR) Framework of Aerostreet Live Stream Consumers in Shopee E-Commerce Widiastuti, Laras Prismafika; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6157

Abstract

This research aims to explore how live streaming commerce influences purchase intention based on the stimulus-organism-response (SOR) framework for Aerostreet live stream consumers on Shopee e-commerce. This research develops a research model based on SOR theory to examine how the characteristics of live streaming commerce impact consumer behavioral responses, namely purchase intention. Sampling used a purposive sampling technique through a questionnaire with a sample of 200 respondents. Respondents who met these requirements were then analyzed using the SPSS version 20 program. The results of this study showed that interactivity had a positive and significant effect on trust, visualization had a positive and significant effect on trust, entertainment had a positive and significant effect on trust, professionalization had a positive and significant effect on trust, trust has a positive and significant effect on purchase intention and live streaming commerce has a positive effect on purchase intention.
Co-Authors Maharani, Bernadetta Diansepti Nonik Kusuma Ningrum