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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika EBSJ International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bingkai Ekonomi (JBE) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmu Manajemen Advantage PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Indonesian Journal of Economics, Business, Accounting, and Management
Maharani, Bernadetta Diansepti
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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Pengaruh Kualitas Pelayanan, Fasilitas dan Persepsi Harga Terhadap Kepuasan Konsumen Prasetyo, Muslih Dwi; Susanto, Susanto; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.427

Abstract

This study aims to see the effect of service quality, facilities and price perception on customer satisfaction in Yogyakarta Pojur Barbershop customers. This type of research used in this research is descriptive quantitative. The population used in this study were 155 respondents. The sample in this study were 155 customers who had used barbershop pojur at least once. The sampling technique used was nonprobability sampling with data collection methods using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, service quality, facilities and price perceptions simultaneously have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction and price perception is positive and significant towards consumer satisfaction.
Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media Alfiani, Leli; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.434

Abstract

The rapid development of technology has made business competition in the e-commerce sector even tighter. Consumer purchasing decision making is influenced by several factors such as Trust Online. Tokopedia is an Indonesian company that is engaged in e-commerce. The problems of this research are worry, uncertainty and fear of the risks received when faced withshopping online. For this reason, in this study, the researcher wanted to know what factors influence generation Y. Researchers narrowed down three variables, E-Wom, Security, E-Trust This study used a quantitative research type and selected 150 people (male & female, 18-28 years old, and using e-commerce Tokopedia) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influencing factor in influencing purchasing decisions when doingshopping online application-basedwas Electronic Trust, followed by Electronic Word Of Mouth, and the last which had the least effect was Security. Keywords: E-commerce, E-Wom, Security, E-Trust, Buying Decision
Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour Maharani, Bernadetta Diansepti; Hutami, Lusia Tria Hatmanti; Isna, Kadek
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6152

Abstract

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.
Pengaruh Usability, Information Quality, dan Service Interaction Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Intervening (Studi Pada Konsumen Tokopedia di Kabupaten Kediri) Bintari, Wulan Probo; Udayana, IBN; Maharani, Bernadetta Diansepti
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 20, No 1 (2022): Maret 2022
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v20i1.12286

Abstract

Tokopedia merupakan salah satu marketplace asal Indonesia dengan pertumbuhan yang pesat. Pada tahun 2021 Tokopedia meraih jumlah kunjungan web bulanan terbanyak di Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara usability, information quality, dan service interaction terhadap kepuasan dan loyalitas konsumen Tokopedia di Kabupaten Kediri. Penelitian dilakukan secara online dengan menyebarkan kuesioner melalui google forms kepada 96 konsumen Tokopedia di Kabupaten Kediri. Data yang telah terkumpul kemudian dianalisis menggunakan uji validitas, uji reliabilitas, uji regresi linier berganda, uji t, uji f, uji koefisien determinasi, dan uji sobel, yang diolah dengan program SPSS. Hasil penelitian menunjukkan bahwa bahwa (1) usability berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (2) information quality berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (3) service interaction berpengaruh positif dan signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (4) usability, information quality, service interaction secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (5) kepuasan berpengaruh negatif dan tidak signifikan terhadap loyalitas konsumen Tokopedia di Kabupaten Kediri.
Pengaruh E-Wom Dan Kepercayaan (Trust) Terhadap Keputusan Pembelian Dengan Minat Beli (Purchase Intention) Sebagai Variabel Intervening (Studi Kasus Pada Pengunjung Monokrom Store Yogyakarta) Utami, Kesti Ayu; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.710

Abstract

The purpose of research into the influence of e-wom and trust affected the purchasing decision with interest in buying a variable intering in Monokrom Store Yogyakarta. The population in this study of Monokrom Store in yogyakarta, with a total of 120 respondents. Data collection methods use the questionnaire method distributed using the Accidental Purposive Sampling Technique. Research shows; (1) e-wom has a positive and significant impact on purchasing intentions, (2) trust has a positive and significant impact on purchasing intentions, (3) e-wom does not have a positive and significant impact on purchase decisions, (4) trust has a positive and significant impact on purchasing decisions, (5) the purchase intention has a positive and significant impact on purchasing decisions. In the test F acquired a value of 64.696 with significant 0,000 < 0.05 therefore e-wom and trust simultaneously affected the interest of the purchase. In the F test produced a value of 52.399 with the significance of 0,000 0.05 hence e-wom, trust and interest buying simultaneously affected the decision of the purchase.
Analisis Lokasi, Persepsi Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Chanet Babarsari Yogyakarta Lahura, Armando; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1453

Abstract

AbstractThis study aims to determine (1) the effect of location on consumer loyalty (2) the effect ofconsumer perception on consumer loyalty (3) the effect of service quality on consumer loyalty.The sample in this study were 150 consumers of Chanet Babarsari Yogyakarta who had used theservices of the cafe Chanet Babarsari Yogyakarta. The data collection method used aquestionnaire method which was distributed with the Accidental Purposive Sampling technique.In this study using Data Quality Test, Classical Assumption Test, and Multiple Regression Test.The results of this study indicate (1) there is a positive and significant influence of Location onConsumer Loyalty (2) there is a positive and significant effect of Consumer Perception onConsumer Loyalty (3) there is a positive and significant influence on Service Quality onConsumer Loyalty.Keywords: Location, Consumer Perception, Service Quality and Consumer Loyalty.
PENGARUH ONLINE RETURN POLICY LENIENCY DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE TOKOPEDIA DI D.I.YOGYAKARTA Nada, Alliskha Qotrun; Cahyani, Putri Dwi; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 04 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i04.29909

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online return policy leniency dan citra merek terhadap keputusan pembelian dengan kepercayaan pelanggan sebagai variabel intervening. Penelitian ini menggunakan jenis penelitian kuantitatif dengan sampel sebanyak 115 responden di Daerah Istimewa Yogyakarta yang pernah berbelanja menggunakan marketplace Tokopedia. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik purposive sampling. Teknik analisis data menggunakan uji kualitas data,uji asumsi klasik, uji regresi berganda, dan uji hipotesis melalui program SPSS 26. Hasil penelitian menunjukkan bahwa online return policy leniency berpengaruh positif dan signifikan terhadap keputusan pembelian, citra merek tidak berpengaruh terhadap keputusan pembelian, online return policy leniency berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra merek berpengaruh positif dan signifkan terhadap kepercayaan pelanggan, dan kepercayaan pelanggan berpengaruh positif dan signifkan terhadap keputusan pembelian
PENGARUH E-SERVICE QUALITY, CUSTOMER VALUE, DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY PADA PENGGUNA MARKETPLACE SHOPEE Saputri, Riska; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i01.30172

Abstract

Penelitian ini bertujuan untuk menguji apakah E-Service Quality, Customer Value, dan Brand Image memiliki pengaruh terhadap Customer Loyalty pada pengguna marketplace Shopee di Kabupaten Gunungkidul. Penelitian ini mengambil sampel dari pengguna pengguna marketplace Shopee, berusia 18 hingga 40 tahun, berjenis kelamin laki-laki dan Perempuan, serta berdomisili di Gunungkidul. Metode yang digunakan menggunakan Teknik non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan membagikan kuisioner yang dibagikan melalui online dengan menggunakan google form. Jumlah data responden yang diolah sebanyak 162 responden yang didapatkan pada rumus Hair yaitu jumlah indikator dikali 7. Data penelitian ini dianalisis menggunakan analisis linier berganda dan pengolahan ini dilakukan dengan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel E-Service Quality (X1), Customer Value (X2), dan Brand Image (X3) berpengaruh secara parsial dan simultan terhadap variabel Customer Loyalty (Y).
PENGARUH ONLINE CUSTOMER REVIEW DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASING DECISION DENGAN BRAND IMAGE SEBAGAI VARIBEL INTERVENING PADA KONSUMEN LAZADA DI YOGYAKARTA Utami, Retno; Fadhilah, Muinah; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31739

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh online customer review, dan electronic word of mouth terhadap purchasing decision dengan brand image sebagai variabel intervening pada konsumen Lazada di Yogyakarta. Penelitian ini menggunakan jenis penelitian kuantitatif, dengan teknik pengambilan sampel yang digunakan yaitu dengan metode purposive sampling. Sampel dalam penelitian sebanyak 102 responden masyarakat di Yogyakarta yang pernah melakukan transaksi pembelian di marketplace Lazada. Metode pengumpulan data menggunakan angket atau kuesioner yang dibagikan secara daring melalui google form. Teknik analisis data menggunakan uji kualitas data, uji asumsi klasik, dan uji hipotesis melalui bantuan program SPSS versi 24. Hasil penelitian ini menunjukkan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap purchasing decision, online customer review berpengaruh positif dan signifikan terhadap purchasing decision, electronic word of mouth berpengaruh positif dan signifikan terhadap brand image, online customer review berpengaruh positif dan signifikan terhadap brand image, dan brand image berpengaruh negatif dan signifikan terhadap purchasing decision. Kata Kunci: Online customer review, Electronic word of mouth, Brand image, Purchasing decision Abstract This study aims to determine the effect of online customer reviews, and electronic word of mouth on purchasing decisions with brand image as an intervening variable for Lazada consumers in Yogyakarta. This study uses a type of quantitative research, with the sampling technique used, namely the purposive sampling method. The sample in the study was 102 community respondents in Yogyakarta who had made purchase transactions in the Lazada marketplace. The data collection method uses a questionnaire distributed online via Google Forms. The data analysis technique uses data quality tests, classical assumption tests, and hypothesis testing through the help of the SPSS version 24 program. The results of this study indicate that electronic word of mouth has a positive and significant effect on purchasing decisions, online customer review has a positive and significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on brand image, online customer review has a positive and significant effect on brand image, and brand image has a negative and significant effect on purchasing decision. Keywords: Online customer review, Electronic word of mouth, Brand image, Purchasing decision
Pengaruh Electronic Word of Mouth (e-WoM), Kelompok Teman Sebaya (Peer Group) dan Gaya Hidup Hedonis pada Keputusan Pembelian Konsumen Filosofi Kopi Jogja Wacono, Topri Dwi; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i1.95

Abstract

Tujuan dari penelitian ini adalah untuk menguji electronic word of mouth, peer group, dan gaya hidup hedonis pada Keputusan pembelian konsumen Filosofi Kopi Jogja. Penelitian ini menggunakan metode penlitian kuantitatif dengan teknik pengambilan sampel non-probabilitas sampling. Hasil dari penelitian ini menunjukkan bahwa electronic word of mouth dan gaya hidup hedonis mempengaruhi keputusan pembelian. Hal ini menunjukkan bahwa semakin tinggi kecenderungan seseorang melakukan electronic word of mouth, maka semakin tinggi juga kemungkinan melakukan keputusan pembelian serta memiliki gaya hidup hedonis yang tinggi maka keputusan untuk melakukan pembelian akan semakin tinggi. Sementara peer group tidak berpengaruh secara positif dan signifikan terhadap keputusan pembelian konsumen Filosofi Kopi Jogja.
Co-Authors Alfiani, Leli Ambar Lukitaningsih Bakti, Mahdanito Fadzika Bintari, Wulan Probo Budi Setiawan Cahyaning, Enggar Kartika Fattikah, Syahma Rose Gunawan, Elvender Henny Welsa Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Isna, Kadek Jemian, Maria oktaviani Kusumaningrum, Nonik Lahura, Armando Lasmiani, Lasmiani Lingga, Bakas Anja Lukatiningsih, Ambar Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Permatasari, Mita Prasetyo, Muslih Dwi Pratama, Nico Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Retno Utami, Retno Saputri, Riska Supardin, Lalu Susanto Susanto Taiso, Theresia Irene Utami, Kesti Ayu Wacono, Topri Dwi Widiastuti, Laras Prismafika Wulan Jayanti, Wulan Zulqa'dah, Elsa Safira