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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL IEB: Journal of Islamic Economics and Business
Kusuma Dewi, Ratna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MARKETING STRATEGIES AT BCA SYARIAH BANK IN INCREASING THE INTEREST OF THE MILLENNIAL GENERATION IN THE DIGITAL ERA Kusuma Dewi, Ratna; Arfan, Kiagus
Journal Of Islamic Ekonomic and Business Vol 3 No 1 (2024): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v3i1.22358

Abstract

BCA Syariah Bank's Marketing Strategy in Increasing the Interest of the Millennial Generation in the Digital Era provides opportunities and challenges for its existence. So Islamic banks must be able to use existing opportunities as best as possible, namely by improving marketing strategies in the digital era by embracing the millennial generation. The aim of this research is to determine the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era and also to determine the inhibiting factors in the marketing strategy carried out. The collection technique is through documentation. Data analysis using qualitative descriptive. The research results show that the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era can be done with a marketing mix strategy, namely creating a condition called bank less (banks without offices), the existence of product innovations that can attract the interest of millennials. namely marriage savings and sacrificial savings (one person one goat), digital banks are able to save costs because they are easy, simple and cheap, promotions by creating creative content competition activities, promotions involving influencers/clerics/artists and promotions involving an active role.
TRANSFORMING SCHOOL CULTURE THROUGH CHARACTER EDUCATION: A CASE STUDY OF SD NEGERI 01 DORO Kusuma Dewi, Ratna; Harjito; Nurkolis
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7105

Abstract

This study explores the role of the school principal in transforming school culture through the implementation of character education at SD Negeri 01 Doro, a primary school in Doro District, Pekalongan Regency, Indonesia. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis. The research reveals that the school principal plays a pivotal role in integrating character education into the school's curriculum, extracurricular activities, and daily routines. Through strategic planning, the principal has successfully embedded values such as discipline, responsibility, and cooperation into the school's culture. The study highlights the importance of leadership in creating a positive school environment that supports character development, while also identifying challenges such as limited time and resources for teachers. The findings suggest that with consistent leadership and involvement of the entire school community, significant improvements in both student behavior and academic performance can be achieved. This case study provides valuable insights into how character education can be a powerful tool in reshaping school culture and enhancing the holistic development of students.
Co-Authors Arfan, Kiagus Harjito - Nurkolis