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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen Kesatuan English Edu: Journal of English Teaching and Learning
Wijaya, Nata Kesuma
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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STUDENTS’ PERCEPTIONS OF DISCORD AS A LEARNING TOOL IN EFL CLASSROOM Wijaya, Nata Kesuma
English Edu: Journal of English Teaching and Learning Vol 2 No 1 (2023): English Edu: Journal of English Teaching and Learning
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jetl.v2i1.1954

Abstract

Firstly introduced in 2015, Discord has been widely used as a social media platform amongst worldwide gamers to effectively assist them to communicate with each other. As a learning management system (LMS), it offers more advantageous yet economical full features. Referring to previous studies, this research found the main general lack: most of the studies focused only on elementary schools and universities. As a result, this research will reveal Discord as a learning media focusing on the 11th grade Islamic senior high school students to capture students’ perspectives toward the perceived usefulness (PU) and perceived ease of use (PEOU) of Discord. This study uses a mixed research methodology. In addition, a cross-sectional survey design is used to gather data at a point of time. It is applied as a cross-sectional survey design can be used to examine current attitudes, beliefs, opinions, or practices. This study picked a total of 31 (thirty one) samples to be involved. For quantitative, questionnaire guidance is used to measure the perceived usefulness (PU) and perceived ease of use (PEOU) of Discord in general. For qualitative, interview guidance is used to assist in interviewing several samples to dig deeper into students’ perspectives toward Discord. From the analysis, Discord is proven containing perceived usefulness (PU) and perceived ease of use (PEOU) based on the questionnaire and interview results. However, this research has several lacks regarding the research process and content. Therefore, for further research, this research suggests using statistical data showing actual improvement in English mastery as well as students’ perspectives toward Discord as a learning media.
Branding Strategy and Social Media Marketing on MSME Business Performance: The Mediating Effect of Sales Performance Wijaya, Nata Kesuma; Wahdiyat Moko
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4622

Abstract

In a competitive business environment, businesses need to implement effective marketing strategies to turn brand strength and digital presence into tangible sales and sustainable growth. This study aims to analyze the influence of branding strategy and social media marketing on business performance with sales performance as a mediating variable in MSMEs clothing traders. The approach used was quantitative with a survey method through the distribution of questionnaires to 275 randomly selected respondents. Data analysis was carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 3.0 software. The results of the study show that both branding strategy and social media marketing have a positive and significant effect on sales performance. Furthermore, sales performance has been proven to have a dominant influence on business performance and significantly mediates the influence of branding strategy and social media marketing on business performance. These findings confirm that marketing strategies will yield maximum results only if they are able to increase sales in real terms. Therefore, improving sales performance is a key factor in converting brand strength and digital activities into profitability and sustainable business growth for MSMEs.
Co-Authors Wahdiyat Moko