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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Wasi Bagasworo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram Santi Rimadias; Wasi Bagasworo; Dina Dwi Marinda
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.295

Abstract

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.
Niat Brain Brain pada Fresh Graduate: Studi Kasus Tren #KaburAjaDulu di Wilayah Jabodetabek 2025 Wasi Bagasworo; Davin Prayoga Pahlevi; Eka Putri Ginaristi; Nugroho, Kayla Aryani Putri; Khairun Nisa Tanjung; Tri Mardiani; Gregorius Agung Steven Simanjuntak
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2586

Abstract

The increasing popularity of the #KaburAjaDulu trend on social media has intensified concerns regarding the potential brain drain among Generation Z fresh graduates in Indonesia. This phenomenon reflects the growing intention of young talents to seek better career opportunities, higher living standards, and broader self-development prospects abroad. This study aims to examine the influence of push factors and pull factors on brain drain intentions and their subsequent impact on the #KaburAjaDulu phenomenon among fresh graduates in the Greater Jakarta area (Jabodetabek). A quantitative research approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), with data collected through an online survey of 100 Generation Z fresh graduates. The findings reveal that both push factors and pull factors have positive and significant effects on brain drain intentions. Furthermore, brain drain intentions significantly influence support for the #KaburAjaDulu movement. The study also confirms that brain drain acts as a mediating variable in the relationship between push and pull factors and the #KaburAjaDulu phenomenon. These findings highlight the importance of improving employment quality, career development opportunities, employee welfare, and overall quality of life in Indonesia to reduce the tendency of talent migration among young graduates.
Co-Authors Davin Prayoga Pahlevi Dina Dwi Marinda Eka Putri Ginaristi Gregorius Agung Steven Simanjuntak Khairun Nisa Tanjung Nugroho, Kayla Aryani Putri Santi Rimadias Tri Mardiani