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All Journal The Es Economics and Entrepreneurship The Eastasouth Management and Business
Joko Adinegara, I Gusti Ngurah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Promotion And Word Of Mouth On The Decision To Choose An International Kaniva Job Training Institution Through Brand Image As A Mediation Variable Handayani, Ni Putu Lely; Joko Adinegara, I Gusti Ngurah; Komalasari, Yeyen; Purnama Trimurti, Christimulia
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.309

Abstract

This study aims to understand how promotion and word of mouth affect consumer perceptions of Kaniva International's brand image, as well as how these perceptions influence consumer decisions in choosing this training institution. The study used a quantitative approach with an associative research design and involved 72 respondents as samples. Data collection techniques include questionnaires, interviews, observations, and literature studies. Data analysis was conducted using Partial Least Square (PLS), a variant-based structural equation model. The results showed that promotion and word of mouth have a positive influence on the decision to choose LPK Kaniva International and also on its brand image. Brand image also has a positive effect on the decision to choose Kaniva International. In addition, promotion and word of mouth influence the decision to choose Kaniva International through brand image mediation, suggesting that effective promotion strategies and word of mouth recommendations can improve brand image perceptions and influence consumer decisions.
The Influence Of Role Conflict, Social Support, And Work Life Balance On Psychological Well-being And Women's Career Development At Hope Christian Education Foundation Dewi, Ni Made Rai Kristiana; Komalasari, Yeyen; Joko Adinegara, I Gusti Ngurah; Purnama Trimurti, Christimulia
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.310

Abstract

This research aims to explore the influence of role conflict, social support, and work-life balance on the psychology well-being and career development of women at Christian College Foundation Hope. The study employs a quantitative approaches using questionnaires, interviews, observations, and literature review methods. Data analysis will be conducted using Partials Least Squares (PLS), which is a component of the Structural Equations Modeling (SEM) framework. The results indicate that family social support has a negative influence on dual-role conflict. Higher family social support is associated with lower levels of dual-role conflict experienced by women, thus minimizing such conflicts and aiding women in focusing more on their career development. Additionally, achieving a balance between life and work is a crucial need for individuals in seeking meaning and quality in their lives. Therefore, social support from both family and work environments is essential for women to pursue their careers without neglecting other roles. The findings of this research are expected to contribute to a better understanding of the dual-role conflicts experienced by working women and their impacts on career development.
Quite Quitting Decision Making Based on Work-Life Balance Mediated by Burnout in Generation Z at Intercontinental Hotel Bali? Prakasa, Made Bagus; Joko Adinegara, I Gusti Ngurah; Komalasari, Yeyen; Trimurti, Christimulia Purnama
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.521

Abstract

The hospitality industry often demands extensive working hours, leading to challenges in maintaining work-life balance, especially among Generation Z employees. This study examines the phenomenon of quiet quitting a decision to perform only job-specific tasks without additional effort mediated by burnout, among Generation Z employees at Intercontinental Hotel Bali. Using a quantitative approach, data were analyzed with SmartPLS to assess the relationships between work-life balance, burnout, and quiet quitting. Findings reveal that work-life balance significantly impacts burnout and quiet quitting. Burnout also mediates the relationship between work-life balance and quiet quitting. The results suggest that imbalance in work and personal life contributes to higher burnout levels, which subsequently increases the likelihood of quiet quitting. These insights underline the need for improved organizational policies fostering work-life balance and burnout prevention to retain and engage Generation Z employees in the hospitality sector.
Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura Sukmawati, Mia Dana; Joko Adinegara, I Gusti Ngurah; Komalasari, Yeyen; Trimurti, Christimulia Purnama
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.267

Abstract

The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a significant positive influence on decision-making for the selection of study programmes at Universitas Dhyana Pura. Promotions have a positive but non-significant impact on the choice of study programme decisions at the University. In addition, prices and promotions have a positive and significant influence on the decision to choose a course of study through consumer behavior mediation, which suggests that competitive pricing strategies and effective promotions can influence consumers' behaviour in choosing a course at Universitas Dhyana Pura.
Co-Authors Christimulia Purnama Trimurti Dewi, Ni Made Rai Kristiana Handayani, Ni Putu Lely Prakasa, Made Bagus Purnama Trimurti, Christimulia Sukmawati, Mia Dana Yeyen Komalasari