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All Journal Jurnal Penelitian Humaniora Journal of Animation & Games Studies Ultimart: Jurnal Komunikasi Visual VCD (Journal of Visual Communication Design) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Desain
Pratama, Tito Ari
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : VCD (Journal of Visual Communication Design)

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High School Student’s Perceptions of Augmented Reality Technology in Animaxtion Art Exhibition Pratama, Tito Ari; Pranindyasari, Chelsia
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5945

Abstract

This study investigates high school students’ perceptions of Augmented Reality (AR) technology in the Animaxtion art exhibition organized by Multimedia Nusantara Polytechnic. AR has transformed animated art exhibitions by offering interactive and immersive experiences, yet its acceptance among young visitors remains underexplored. Employing a quantitative approach based on the Technology Acceptance Model (TAM), data were collected through surveys distributed to exhibition visitors. The study examined perceived usefulness and ease of use as factors influencing visitors’ intention to engage with AR-based artworks. Descriptive and regression analyses revealed that both factors significantly affected visitor acceptance, with most respondents perceiving AR as enjoyable and helpful for appreciating animation. However, several participants reported hesitation due to limited device compatibility and inconsistent performance. The findings highlight AR’s potential as an engaging educational and artistic medium while emphasizing the need for improved implementation strategies. This research contributes insights into design and technology integration within interactive exhibitions.
Co-Authors Arby, Sella Putri Damanik, Anisa Fitri Deliano, Muhammadf Raihan Kadek Satria Pranindyasari, Chelsia Rosita, Ely Sumampouw, Eldwin Manuel