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All Journal Jurnal Logistik Indonesia VCD : Journal of Visual Communication Design Jurnal Manajemen Perhotelan dan Pariwisata Journal of Marketing Innovation Jurnal Abdi Masyarakat
Pranindyasari, Chelsia
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Persepsi Risiko terhadap Niat Wisata dan Persyaratan Tes Covid-19 di Indonesia Pranindyasari, Chelsia; Siswomihardjo, Sari Winahjoe; Armielia, Adestya Ayu
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.60244

Abstract

The global pandemic of Covid-19, including Indonesia, impacted limited mobility and caused several industrial sectors crises. Industries with direct contact have an enormous impact, such as tourism, which has suffered losses due to a decrease in foreign tourists. The disadvantages can be overcome by developing the intention to visit domestic tourists. This study was conducted to analyze the willingness to pay for travel requirements in Indonesia and the impact of the perceived risk of traveling on travel intentions used Theory Planned Behavior (TPB). Structural equation modeling was used on seven hypotheses measured by 246 respondents. The results of this study indicate that the intention to travel is influenced by the willingness to pay for travel requirements through three variables the perception of risk, positive travel attitudes and perceived behavioral control. This study advises the government to increase health consciousness and the importance of Covid-19 tests to reduce the spread. The tourism industry can provide promotions by showing trust and low risk that the trip will be fun, positive, and accessible
Penguatan Kewirausahaan Pemuda Melalui Implementasi Business Model Canvas di Kabupaten Tangerang Pranindyasari, Chelsia; Uscha, Cindy Malinda
Jurnal Abdi Masyarakat Vol. 4 No. 2 (2024): Jurnal Abdi Masyarakat Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v4i2.76

Abstract

Rasio kewirausahaan di Indonesia baru mencapai sekitar 3 persen pada tahun 2023, walaupun mayoritas pemuda Indonesia tertarik menjadi pengusaha. Namun, tantangan utama dalam meningkatkan wirausaha muda adalah memberikan pengetahuan yang tepat. Keberhasilan bisnis tidak hanya ditentukan oleh jumlah penjualan tetapi juga oleh keberlanjutan dan tata kelola yang baik. Program ini bertujuan untuk meningkatkan kapasitas kewirausahaan pemuda di Kabupaten Tangerang melalui pelatihan Business Model Canvas (BMC). Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan siswa SMA dalam merancang ide bisnis yang inovatif dan berkelanjutan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi bisnis, yang diukur melalui pre-test dan post-test. Program ini berhasil memfasilitasi penciptaan ide bisnis yang siap diimplementasikan, menunjukkan potensi BMC sebagai alat pengembangan kewirausahaan di kalangan pemuda. Implikasi dari kegiatan ini adalah perlunya dukungan berkelanjutan untuk mengintegrasikan BMC dalam kurikulum pendidikan kewirausahaan.   The entrepreneurship ratio in Indonesia will only reach around 3 percent in 2023, although the majority of young Indonesians are interested in becoming entrepreneurs. However, the main challenge in increasing young entrepreneurs is providing the right knowledge. Business success is not only determined by the number of sales but also by sustainability and good governance. This program aims to increase the entrepreneurial capacity of young people in Tangerang Regency through Business Model Canvas (BMC) training. Using the Participatory Action Research (PAR) method, this activity involves high school students in designing innovative and sustainable business ideas. The results showed a significant increase in participants' understanding of business strategies, as measured by pre-tests and post-tests. This program successfully facilitated the creation of business ideas that were ready to be implemented, demonstrating the potential of BMC as a tool for developing entrepreneurship among young people. The implication of this activity is the need for continued support to integrate BMC into the entrepreneurship education curriculum.
The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach Pranindyasari, Chelsia; Uscha, Cindy Malinda
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.174

Abstract

The COVID-19 pandemic, which has persisted for over two and a half years, is now entering a recovery phase. During this period, Indonesian consumers have notably adapted their behavior, becoming more technologically savvy. This shift has been further accelerated by technological advancements, leading to the development of omnichannel strategies—integrated channel management models that unify all available customer interaction points. This research investigates the factors that influence customer retention within the context of cosmetic retailers in Indonesia, utilizing the Stimulus-Organism-Response (SOR) theory. The SOR theory is applied to understand customer purchasing behavior in the omnichannel retail environment and to analyze strategies that can enhance customer retention. Data was collected from 172 respondents using a 1-7 Likert scale questionnaire distributed via Google Forms. The study employed quantitative cross-sectional design and purposive sampling, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that five out of seven hypotheses were supported, revealing that omnichannel interaction and individualization have a significant positive impact on sensory, affective, and behavioral brand experiences. Furthermore, these brand experiences were found to significantly influence customer retention in the cosmetics retail sector.
Decision Support System for Tourism Supply Chain Strategy in Banyumas Regency Uscha, Cindy Malinda; Pranindyasari, Chelsia
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4588

Abstract

Tourism is a sector that consistently supported by the government due to its impact on Indonesia's economic growth. One of the regions with the highest number of tourist attractions in Central Java is Banyumas Regency, known especially for its natural tourism. However, tourism growth in Banyumas has stagnated and even worse having a drecreased due to the impact of COVID-19. To accelerate economic recovery through tourism, the government has implemented various efforts, including strengthening the supply chain process from upstream to downstream. However, Banyumas has not yet optimized the supply chain process, resulting with amount of visitor are less than the tourism attraction that offered in Banyumas. This study aims to determine supply chain strategies for enhancing tourism growth in Banyumas Regency. Using SWOT analysis initially, followed by the Analytical Hierarchy Process (AHP) for prioritizing strategies, the results suggest that the optimal strategy is a Strength-Opportunity (SO) approach, focusing on developing affordable, family tour packages for natural tourism destination, cultural festivals, and art events through village tourism.
High School Student’s Perceptions of Augmented Reality Technology in Animaxtion Art Exhibition Pratama, Tito Ari; Pranindyasari, Chelsia
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5945

Abstract

This study investigates high school students’ perceptions of Augmented Reality (AR) technology in the Animaxtion art exhibition organized by Multimedia Nusantara Polytechnic. AR has transformed animated art exhibitions by offering interactive and immersive experiences, yet its acceptance among young visitors remains underexplored. Employing a quantitative approach based on the Technology Acceptance Model (TAM), data were collected through surveys distributed to exhibition visitors. The study examined perceived usefulness and ease of use as factors influencing visitors’ intention to engage with AR-based artworks. Descriptive and regression analyses revealed that both factors significantly affected visitor acceptance, with most respondents perceiving AR as enjoyable and helpful for appreciating animation. However, several participants reported hesitation due to limited device compatibility and inconsistent performance. The findings highlight AR’s potential as an engaging educational and artistic medium while emphasizing the need for improved implementation strategies. This research contributes insights into design and technology integration within interactive exhibitions.
Co-Authors Armielia, Adestya Ayu Pratama, Tito Ari Siswomihardjo, Sari Winahjoe Uscha, Cindy Malinda