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All Journal Jurnal Logistik Indonesia Jurnal Manajemen Perhotelan dan Pariwisata Journal of Marketing Innovation Jurnal Abdi Masyarakat Journal of Halal Research, Policy, and Industry
Pranindyasari, Chelsia
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Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisa Persepsi Risiko terhadap Niat Wisata dan Persyaratan Tes Covid-19 di Indonesia Pranindyasari, Chelsia; Siswomihardjo, Sari Winahjoe; Armielia, Adestya Ayu
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.60244

Abstract

The global pandemic of Covid-19, including Indonesia, impacted limited mobility and caused several industrial sectors crises. Industries with direct contact have an enormous impact, such as tourism, which has suffered losses due to a decrease in foreign tourists. The disadvantages can be overcome by developing the intention to visit domestic tourists. This study was conducted to analyze the willingness to pay for travel requirements in Indonesia and the impact of the perceived risk of traveling on travel intentions used Theory Planned Behavior (TPB). Structural equation modeling was used on seven hypotheses measured by 246 respondents. The results of this study indicate that the intention to travel is influenced by the willingness to pay for travel requirements through three variables the perception of risk, positive travel attitudes and perceived behavioral control. This study advises the government to increase health consciousness and the importance of Covid-19 tests to reduce the spread. The tourism industry can provide promotions by showing trust and low risk that the trip will be fun, positive, and accessible
DO INDIVIDUAL CHARACTERISTICS IMPACT WILLINGNESS TO PAY FOR HALAL FOOD? Wibawa, Berto Mulia; Bramanti, Geodita Woro; Pranindyasari, Chelsia
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3748

Abstract

Eating halal foods is considered an essential part of Islamic practice, as it is compulsory to be a way to maintain physical and spiritual purity. In addition, Muslims are encouraged to consume halal foods as they are believed to benefit their overall well-being and help them maintain a healthy and balanced diet. This study aims to determine the effect of religiosity, religious commitment, and subjective norms on the willingness to pay for halal food. Equipped with purposive random sampling techniques, an online survey with 150 respondents was used to collect the data. The data obtained were then analyzed using Partial Least Square (PLS). This study's findings demonstrate a significant positive influence between religiosity, subjective norms, and religious commitment on willingness to pay for halal food.
How are the characteristics of Indonesian Muslim Tourists on Muslim Friendly Services in non-Muslim destination Pranindyasari, Chelsia; Wibawa, Berto Mulia; Gultom, Liza Khairunnisa
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3838

Abstract

The increasing number of Muslim world tourists creates a big opportunity for the halal tourism market. With the largest Muslim population in the world, Indonesia has the potential to develop halal tourism services. Meanwhile, Muslim tourists more often visit non-Muslim-majority countries that do not understand the need for halal tourism. This research was conducted with the aim of identifying the dominant characteristics of Indonesian Muslim tourists when visiting non-Muslim majority countries. The research design is descriptive cross sectional and uses a purposive sampling technique. 268 samples were obtained from online questionnaires and analyzed using descriptive mapping. There are two findings in this study, the characteristics of preparation before travelling to non-Muslim countries and when they travel to non-Muslim countries. Managerial implications can be used as the basis for marketing strategies by tourism organizations in non-Muslim countries and tourism service providers to offer based on Muslim needs.
Penguatan Kewirausahaan Pemuda Melalui Implementasi Business Model Canvas di Kabupaten Tangerang Pranindyasari, Chelsia; Uscha, Cindy Malinda
Jurnal Abdi Masyarakat Vol. 4 No. 2 (2024): Jurnal Abdi Masyarakat Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v4i2.76

Abstract

Rasio kewirausahaan di Indonesia baru mencapai sekitar 3 persen pada tahun 2023, walaupun mayoritas pemuda Indonesia tertarik menjadi pengusaha. Namun, tantangan utama dalam meningkatkan wirausaha muda adalah memberikan pengetahuan yang tepat. Keberhasilan bisnis tidak hanya ditentukan oleh jumlah penjualan tetapi juga oleh keberlanjutan dan tata kelola yang baik. Program ini bertujuan untuk meningkatkan kapasitas kewirausahaan pemuda di Kabupaten Tangerang melalui pelatihan Business Model Canvas (BMC). Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan siswa SMA dalam merancang ide bisnis yang inovatif dan berkelanjutan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi bisnis, yang diukur melalui pre-test dan post-test. Program ini berhasil memfasilitasi penciptaan ide bisnis yang siap diimplementasikan, menunjukkan potensi BMC sebagai alat pengembangan kewirausahaan di kalangan pemuda. Implikasi dari kegiatan ini adalah perlunya dukungan berkelanjutan untuk mengintegrasikan BMC dalam kurikulum pendidikan kewirausahaan.   The entrepreneurship ratio in Indonesia will only reach around 3 percent in 2023, although the majority of young Indonesians are interested in becoming entrepreneurs. However, the main challenge in increasing young entrepreneurs is providing the right knowledge. Business success is not only determined by the number of sales but also by sustainability and good governance. This program aims to increase the entrepreneurial capacity of young people in Tangerang Regency through Business Model Canvas (BMC) training. Using the Participatory Action Research (PAR) method, this activity involves high school students in designing innovative and sustainable business ideas. The results showed a significant increase in participants' understanding of business strategies, as measured by pre-tests and post-tests. This program successfully facilitated the creation of business ideas that were ready to be implemented, demonstrating the potential of BMC as a tool for developing entrepreneurship among young people. The implication of this activity is the need for continued support to integrate BMC into the entrepreneurship education curriculum.
The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach Pranindyasari, Chelsia
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.174

Abstract

The Covid-19 pandemic has been going for two and a half years and is starting to enter the recovery phase. Indonesian consumers have changed consumer behaviour and more adaptable to technology. Technological advances have encouraged the creation of omnichannel, an integrated channel management model of all available channels. This research focuses on factors that influence customer retention with application to cosmetic retailers in Indonesia using SOR theory. Stimulus Organism Response (SOR) theory is used to identify customer purchasing behaviour in cosmetics omnichannel retail and analyze omnichannel strategies to increase customer retention. Sociolla was chosen as an Indonesian cosmetics retailer that has implemented omnichannel and dealt with customer retention problems. Sociolla experiences fluctuations in website community visitors, so it is necessary to analyze what factors influence customer retention from Omnichannel stimulus on Sociolla. Data from 172 respondents was collected by a 1-7 Likert scale questionnaire using Google Forms. This research used quantitative cross-sectional and purposive sampling for SEM-PLS. Five of the seven hypotheses supported that omnichannel interaction and individualization have a significant positive effect on sensory, affective and behavioural brand experiences. Brand experiences that prioritize visuals and emotions also influence Sociolla customer retention, especially for cosmetic products.
Decision Support System for Tourism Supply Chain Strategy in Banyumas Regency Uscha, Cindy Malinda; Pranindyasari, Chelsia
Jurnal Logistik Indonesia Vol 9, No 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4588

Abstract

Tourism is a sector that consistently supported by the government due to its impact on Indonesia's economic growth. One of the regions with the highest number of tourist attractions in Central Java is Banyumas Regency, known especially for its natural tourism. However, tourism growth in Banyumas has stagnated and even worse having a drecreased due to the impact of COVID-19. To accelerate economic recovery through tourism, the government has implemented various efforts, including strengthening the supply chain process from upstream to downstream. However, Banyumas has not yet optimized the supply chain process, resulting with amount of visitor are less than the tourism attraction that offered in Banyumas. This study aims to determine supply chain strategies for enhancing tourism growth in Banyumas Regency. Using SWOT analysis initially, followed by the Analytical Hierarchy Process (AHP) for prioritizing strategies, the results suggest that the optimal strategy is a Strength-Opportunity (SO) approach, focusing on developing affordable, family tour packages for natural tourism destination, cultural festivals, and art events through village tourism.
Co-Authors Armielia, Adestya Ayu Berto Mulia Wibawa Bramanti, Geodita Woro Gultom, Liza Khairunnisa Siswomihardjo, Sari Winahjoe Uscha, Cindy Malinda