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Mega Agustini
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Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Strategi Pengembangan Usaha Dengan Penggunaan QRIS Sebagai Metode Pembayaran Pada Rumah Makan Joglo Lumintu H, Fendy Hariatama; Alexandro, Rinto; Rahman, Rahman; Kharisma Nugraha Putra; Mega Agustini; Alia Friskila
Edunomics Journal Vol. 6 No. 1 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i1.18856

Abstract

This study aims to analyze the implementation of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Joglo Lumintu Restaurant, Palangka Raya City, and examine its impact on business development strategies and operational efficiency. This research uses a descriptive qualitative approach, with data collection techniques through in-depth interviews, participatory observation, and questionnaires to the owner, employees, and customers of the restaurant. The results showed that the use of QRIS has provided convenience and security in the transaction process, increased operational efficiency through reduced transaction time, and facilitated more transparent financial records. However, the implementation of QRIS is still hampered by the preference for cash payments among older customers, who are less familiar with digital technology. In addition, QRIS transaction recording is still done manually, indicating the need for a more comprehensive digital management system integration. QRIS implementation is proven to increase customer satisfaction, especially among the younger generation, and has the potential to support business competitiveness. This research highlights the importance of digital education to customers and improving restaurant operations as strategies for developing a more efficient and modern culinary business.
Analisis Harga Terhadap Kepuasan Konsumen Di Angkringan Tempat Biasa Caffe Mega Agustini; Annisa Dewita Putri; Lega Risma Alfioni; Nur Hikimah; Tina, Tina
Edunomics Journal Vol. 6 No. 2 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i2.23183

Abstract

Competition in the culinary business sector is increasingly intense, especially among modern cafés and angkringan, compelling business actors to continuously improve product quality, service, and marketing strategies to attract and retain customers. One of the key factors influencing customer satisfaction is price, which not only serves as an indicator of transaction value but also closely relates to customers’ perception of quality and purchasing power. This study aims to analyze the effect of price on customer satisfaction at Angkringan Tempat Biasa Café, a culinary business that offers a simple yet comfortable dining experience. The research employed a qualitative descriptive approach, utilizing in-depth interviews with consumers and supporting documentation collected over one month at the research location. The results indicate that prices perceived as reasonable and commensurate with the quality of food, service, and ambiance significantly enhance customer satisfaction. Conversely, price discrepancies relative to perceived benefits have the potential to reduce satisfaction and divert customers to alternative options. These findings underscore the importance of appropriate pricing strategies as a crucial business approach to foster customer loyalty and sustain business viability amid fierce competition. This research also contributes to the advancement of marketing management and consumer behavior knowledge, particularly in the culinary business context. Therefore, the management of Angkringan Tempat Biasa Café can utilize the findings as a basis for evaluating and formulating pricing policies and improving service quality to meet customer expectations and maintain a competitive position in the market
Penerapan 4P Marketing Mix pada Usaha Mikro Kecil dan Menengah Angkringan Mpok Nor di Kota Palangka Raya Mega Agustini; Dea Sintani; Elisa; Fendy Hariatama H; Revnussa Octobery
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.504

Abstract

Marketing strategy is the most crucial thing in a business, especially an MSME, with the implementation of 4P Marketing Mix is ​​expected to increase sales turnover. The purpose of this study is to examine the marketing mix and how effective the marketing mix is ​​implemented by Angkringan Mpok Nor in Palangka Raya City. This study uses a qualitative descriptive method, primary data comes from interviews and observations on MSME Angkringan Mpok Nor which uses 4P Marketing Mix in its development. The results of this study indicate that the implementation of 4P Marketing Mix at Angkringan Mpok has not been fully implemented because one of the variables, namely the product, is not running well due to the lack of product variation offered while the other variables are running well. And it can be seen that the Marketing Mix that effectively increases sales at Angkringan Mpok Nor is promotion, this is done by word of mouth promotion and not forgetting to utilize technology or social media so that Angkringan Mpok Nor can attract consumer interest to shop.
Co-Authors Alia Friskila Annisa Dewita Putri Dea Sintani Elisa Fendy Hariatama Fendy Hariatama H Kharisma Nugraha Putra Lega Risma Alfioni Nur Hikimah Rahman Rahman Revnussa Octobery Rinto Alexandro Tina, Tina