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All Journal Jambura Economic Education Journal VISA: Journal of Vision and Ideas PERSPEKTIF: Journal of Social and Library Science
Nasution, Arfiany Sepyanty Putri
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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ANALYSIS OF ADAPTATION OF TRADITIONAL MARKET TRADERS IN THE DIGITAL EVOLUTION (CASE STUDY OF PETISAH MARKET CLOTHING SHOP) Nasution, Arfiany Sepyanty Putri; Amelia, Cahya; Kaban, Fadhila Putri; Andani, Nadzhira Putri; Fazira, Sri Mutia
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.377

Abstract

Traditional markets that used to be the center of buying and selling activities are now facing major changes due to the emergence of digital markets. Because the presence of e-commerce platforms and social media offers convenience for consumers and sellers, such as wider accessibility, fast transactions, and efficient payment systems. Changes in digital marketing methods are also felt by clothing sellers in one of the traditional markets in Medan City, namely Petisah Market. This research method is qualitative with the research subjects in this study being market players who make transactions at the Petisah market. This study uses data collection techniques such as interviews and observations. Based on the results of an interview with one of the shop owners in the Petisah market, it was revealed that the problems experienced by Petisah market traders were such as high price levels which caused a lack of consumer interest in shopping. Several shops in Petisah tax also market online stores on the Shopee application via Instagram to attract the attention of online shopping enthusiasts with the potential for friendly service, friendly service is an important potential possessed by traditional markets in order to excel over modern markets and e-commerce. The main recommendation to ensure the success of Petisah Market traders' adaptation in facing digitalization is to combine conventional and digital methods
Pengaruh Kemudahan, Kecepatan dan Keamanan Penggunaan Qris Pada UMKM Halal Kota Medan Nasution, Arfiany Sepyanty Putri; Harahap, Isnaini; Aslami, Nuri
Jambura Economic Education Journal Vol 7, No 1 (2025): January 2025
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v7i1.29655

Abstract

The implementation of the Indonesian Quick Response Code or Qris Standard is the latest development in buying and selling transactions for MSME players. Small, medium, and micro enterprises in Medan City in various industries have grown rapidly. The purpose of this study is to determine the ease, speed, and security of halal MSMEs in Medan City who choose to use Qris by using the assumptions of the technology acceptance model. This research uses quantitative methods and quantitative descriptive methods. The results of this study indicate that convenience and security have a significant effect on halal MSMEs in Medan City that use QRIS, while speed has no significant effect on halal MSMEs in Medan City that use QRIS. The research conclusion regarding the impact of ease, speed, and security of using QRIS among halal MSMEs in Medan City shows that these three factors play an important role in increasing the acceptance and use of QRIS among MSME participants. The ease of use of QRIS has an impact on the ease of transactions, the speed of the payment process, and security that provides a sense of security for businesses and consumers. Overall, the application of QRIS can encourage the development of halal MSMEs in Medan City by increasing transaction efficiency and convenience.
Mekanisme Penggunaan Digipay sebagai Alat Pembayaran atas Belanja APBN di Kantor Pertanahan Kota Medan Nasution, Arfiany Sepyanty Putri; Yusrizal, Yusrizal
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3160

Abstract

The Ministry of Finance and Himbara Bank collaborated to develop Digipay Satu, a digital payment application system, with the goal of improving the efficiency and transparency of administering state finances. Within the Medan City Land Office, Digipay Satu serves as a shopping tool that unifies banking, MSMEs as suppliers of products and services, and APBN user spending units into a single ecosystem. This study examines the phenomena that arose during the Medan City Land Office's installation of Digipay Satu and analyzes the advantages, user flow, and implementation challenges of the system.
Co-Authors Amelia, Cahya Andani, Nadzhira Putri Fazira, Sri Mutia Isnaini Harahap Kaban, Fadhila Putri Nuri Aslami Yusrizal Yusrizal