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All Journal Budimas : Jurnal Pengabdian Masyarakat AL-FALAH : Journal of Islamic Economics PERSPEKTIF: Journal of Social and Library Science
Amelia, Cahya
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGABDIAN KEPADA MASYARAKAT MELALUI KULIAH KERJA NYATA(KKN) DI DESA MUKA PAYA KABUPATEN LANGKAT Nasution, Nazaruddin; Fahrol, Muhammad; Amelia, Cahya; Siregar, Hidayati
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.15002

Abstract

Desa Muka Paya merupakan sebuah desa di Kecamatan Hinai, yang memiliki populasi sekitar 3.292 orang dengan mayoritas penduduknya berprofesi sebagai petani. Desa ini menjadi lokasi program Kuliah Kerja Nyata (KKN) oleh mahasiswa kelompok 137, yang melaksanakan berbagai program untuk mengatasi tantangan sosial, ekonomi, dan pendidikan di desa tersebut. Program-program KKN yang dilaksanakan meliputi moderasi beragama dengan sosialisasi cara berwudhu yang benar, pemberdayaan UMKM berbasis digital untuk meningkatkan pemasaran produk susu kedelai lokal, penanganan stunting dengan memberikan edukasi dan gizi tambahan, serta kampanye anti-bullying di sekolah dasar setempat. Selain itu, program KKN juga berupaya meningkatkan minat pendidikan di desa dengan mengadakan les privat, ngaji rutin, dan kegiatan mengajar di sekolah. Dalam setiap program yang dilaksanakan diharapkan dapat menyelesaikan masalah-masalah yang ada di desa Muka Paya. Metode yang di gunakan dalam menjalakan program ini adalah metode Participatory Action Research (PAR) merupakan pendekatan yang prosesnya bertujuan untuk pembelajaran dalam mengatasi masalah dan pemenuhan kebeutuhan praktis Masyarakat.
ANALYSIS OF ADAPTATION OF TRADITIONAL MARKET TRADERS IN THE DIGITAL EVOLUTION (CASE STUDY OF PETISAH MARKET CLOTHING SHOP) Nasution, Arfiany Sepyanty Putri; Amelia, Cahya; Kaban, Fadhila Putri; Andani, Nadzhira Putri; Fazira, Sri Mutia
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.377

Abstract

Traditional markets that used to be the center of buying and selling activities are now facing major changes due to the emergence of digital markets. Because the presence of e-commerce platforms and social media offers convenience for consumers and sellers, such as wider accessibility, fast transactions, and efficient payment systems. Changes in digital marketing methods are also felt by clothing sellers in one of the traditional markets in Medan City, namely Petisah Market. This research method is qualitative with the research subjects in this study being market players who make transactions at the Petisah market. This study uses data collection techniques such as interviews and observations. Based on the results of an interview with one of the shop owners in the Petisah market, it was revealed that the problems experienced by Petisah market traders were such as high price levels which caused a lack of consumer interest in shopping. Several shops in Petisah tax also market online stores on the Shopee application via Instagram to attract the attention of online shopping enthusiasts with the potential for friendly service, friendly service is an important potential possessed by traditional markets in order to excel over modern markets and e-commerce. The main recommendation to ensure the success of Petisah Market traders' adaptation in facing digitalization is to combine conventional and digital methods
The Influence of Sharia Financial Literacy, E-Commerce, Payment Gateway, and Media Social on The Performance Of UMKM (Coffee Shops) In Medan City Amelia, Cahya; Nurbaiti, Nurbaiti; Qarni, Waizul
AL-FALAH : Journal of Islamic Economics Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/alfalah.v10i01.12646

Abstract

Purpose: This research aims to examine the influence of Sharia financial literacy, e-commerce, payment gateways, and Media Social on the performance of UMKM (coffee shops) in Medan City. Design/Method/Approach: The research method uses a quantitative approach with multiple linear regression analysis techniques and is processed using SPSS. The research sample consists of 105 respondents, selected based on predetermined criteria: UMKM coffee shop entrepreneurs. Findings: Sharia Financial Literacy has a significant influence because it helps MSME actors manage their finances more wisely and use Sharia principles, thereby increasing efficiency and consumer trust. Payment Gateway also has a considerable impact as it facilitates fast and secure digital transactions, which are essential in today’s cashless society. Social Media is likewise substantial because it is a low-cost promotional tool with a broad reach, enabling MSMEs to build social relationships and a strong brand image. E-commerce does not significantly influence, possibly because not all MSME coffee shops in Medan have fully optimized e-commerce platforms due to limitations in technology, knowledge, or consumer preferences that still lean toward offline transactions. Originality/Values: The originality of this study lies in its integrated analysis of Sharia financial literacy, e-commerce, payment gateways, and social media in the specific context of coffee shop MSMEs in Medan City, offering a holistic view rarely explored in previous research. The findings can be implemented by promoting Sharia-based financial education, encouraging digital payment systems, and providing social media marketing training. Given the low impact of e-commerce, targeted digital transformation programs are needed to overcome local technological and knowledge barriers. These steps can help stakeholders support the sustainable growth of MSMEs in urban Muslim communities.
Co-Authors Andani, Nadzhira Putri Fahrol, Muhammad Fazira, Sri Mutia Kaban, Fadhila Putri Nasution, Arfiany Sepyanty Putri Nasution, Nazaruddin Nurbaiti Nurbaiti Qarni, Waizul Siregar, Hidayati